news DoorDash Hires Duolingo Social Head to Drive Monthly Viral Campaigns DoorDash hired Duolingo's viral mastermind to produce one breakthrough moment monthly. CMOs should watch how food delivery brands weaponize social as a content engine, not a distribution channel.
news Spotter Launches Creator TV to Challenge Asia's KOL Volume Strategy Spotter's Creator TV model challenges Asia's volume-based KOL strategy by proving quality creators drive measurable loyalty and engagement at scale.
news 81% of B2B Marketers Blind to AI-Generated Brand Visibility Most B2B marketers can't track AI-driven buyer activity. 81% are blind to their brand visibility in AI answers, risking misrepresentation before buyers ever visit your site.
news Why 3D Printing Is Becoming Brand Protection's Next Battleground Pop Mart's lawsuit against 3D-printing platform Bambu Lab signals a watershed moment for IP enforcement. CMOs must prepare for stricter liability rules as courts reshape platform protections.
news Indonesia Bans Under-16s From Social Media Starting March 28 Indonesia bans under-16s from eight major platforms starting March 28, forcing CMOs to overhaul youth-targeted campaigns in Southeast Asia's largest digital market within weeks.
news Integrated Agencies Gain Ground as APAC Brands Seek Fewer Partners Integrated agencies are gaining traction as APAC brands consolidate vendor lists. Two-thirds of marketers plan fewer partnerships by 2027, reshaping how agencies compete.
news SBS Fills Chair Role After 8-Month Vacancy; MD Position Still Open SBS fills Chair vacancy after eight months, but MD role remains open. Governance gaps expose leadership risks at Australia's multicultural broadcaster.
news Why APAC Marketers Are Doubling Down on Effectiveness Metrics APAC marketers are using Effie Awards frameworks to embed effectiveness metrics into daily operations, not just award submissions. Here's why CMOs should care.
news Female Founders in Southeast Asia Receive Less Than 1% of VC Female founders in Southeast Asia captured less than 1% of VC in H1 2025. Investor composition, not founder quality, determines funding outcomes.
news Why Luxury Publishers Are Testing AI in Editorial Design Style by SCMP's AI comic signals luxury publishers are moving beyond marketing automation into narrative-driven storytelling. Here's why CMOs should pay attention.
news How Eucalyptus Built US$450M Revenue Under Australia's Pharma Ad Ban Eucalyptus hit US$450M revenue by sidestepping Australia's pharma ad ban—promoting the service, not the drug. How CMOs can learn from this regulatory workaround.
news Why APAC Brands Are Abandoning the Corporate Script APAC brands are ditching corporate scripts after McDonald's CEO taste-test flopped. Authenticity now drives purchase intent more than brand awareness.