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APAC Influencer Campaigns Shift to Performance: 42% Now Measured by Sales

Performance-driven influencer campaigns in APAC jumped to 42% in 2025. CMOs must shift budgets toward nano-creators and affiliate links to capture ROI.

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Tokyo Agency Offers WPP CEO Internship Over Industry Experience Gap

WPP CEO lacks advertising agency experience, Tokyo independent argues. UltraSuperNew offers internship to show how creative work actually happens outside holding company structures.

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Why Chatime Is Shifting Marketing Control Back to Sydney

Chatime appoints local CMO to shift marketing control from Singapore to Sydney, signaling a broader QSR trend toward regional autonomy and brand-building over expansion.

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Hyundai Appoints Yukontorn Wisadkosin as ASEAN President

Hyundai names ex-Ford ASEAN chief Yukontorn Wisadkosin as regional president to drive electrification strategy across five Southeast Asian markets amid intensifying Chinese competition.

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ASX Issues Formal Warning to Vinyl Over 37-Minute Disclosure Breach

Vinyl's 37-minute disclosure delay before filing its US$10.5M acquisition cost it an ASX warning. Tightened rules mean compliance failures now carry million-dollar penalties.

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BKT Tires Appoints Infectious Advertising for India Consumer Push

BKT Tires taps Infectious Advertising to build consumer brand recognition as it enters India's tire market. The agency must translate global credentials into emotional connections with Indian buyers.

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Why Retailers Are Turning Friction Points Into Revenue Drivers

Lotus's turns abandoned shopping carts into a loyalty goldmine with RFID rewards. CMOs: convert pre-store friction into basket-building opportunities.

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TBWA Hong Kong Names Mike Choy and William Chow as Joint Creative Partners

TBWA Hong Kong names dual Creative Partners to lead creative department. Co-leadership models are reshaping agency structures across Hong Kong's holding company networks.

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Why Indonesia's Design Tool Adoption Outpaces Western Markets

Indonesia's design tool adoption is outpacing Western markets, signaling a shift in how Asian enterprises build brand infrastructure. CMOs must adapt localization strategies accordingly.

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How SHAREit Built a 2.4B-User Ad Network Outside Google, Meta

SHAREit transformed from file-sharing app to 2.4B-user ad network, now competing directly with Google and Meta in emerging markets. CMOs must understand this alternative inventory source.

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Meta Retail Media Expertise Arrives in APAC via Zitcha Hire

Meta's retail media playbook is coming to APAC. Zitcha hired two former Meta executives to capture share of the region's $97.8B retail media market.

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Australia Sets AI Age-Gating Deadline; 60% of Platforms Unprepared

Australia's AI platforms face A$49.5M fines for failing age-gating by March 2026. With 60% unprepared, CMOs must prepare for regional compliance costs and potential service restrictions.