news
Euromonitor: APAC Brands Pivot to Micro-Personalization
53% of APAC marketers expect personalization to reshape industries by 2026. Brands deploying AI-powered micro-targeting are already seeing double the revenue growth.
news
Timely updates on marketing, media, and communications developments in Asia.
news
Grab Taps VaynerMedia to Craft 16K Different Ads Across Asia
VaynerMedia's AI platform generated 16,000 tailored ads for Grab across Asia. CMOs can now scale culturally relevant creative within traditional budgets and timelines.
news
China's Short Drama Market Explodes, Production Costs Plummet
China's short-drama market hits RMB 100 billion by 2027 as production costs plummet 60%. CMOs must act now on brand integration opportunities before competition intensifies.
news
Verve Opens Singapore Office as Experiential Marketing Surges in Asia
Verve opens Singapore office as experiential marketing surges 36.8% YoY in Asia. CMOs must capitalize on the region's $650M activation opportunity.
news
Podcast Ads Show 4.9x ROI as Asia Inventory Expands
Podcast ads deliver 4.9x ROI as Asia's major media companies expand premium inventory across Indonesia, Vietnam, and India. CMOs should act now.
news
Crypto Scandal in Hong Kong Triggers PR Firestorm
Hong Kong's HK$1.6 billion JPEX fraud exposes influencer liability risks and forces CMOs to rethink crypto partnerships under tighter regulatory scrutiny.
news
CMOs: Is Your Brand Ready to Leverage Solar-Powered Suppliers?
Fashion brands are racing to solar-power Asian suppliers, but SMEs need financing help to join the transition.
news
SoftBank, OpenAI to Launch Enterprise AI for Corporate Japan
SoftBank and OpenAI launch enterprise AI for Japan's 62% of lagging corporations in 2026. CMOs gain faster campaign cycles and voice-enabled content tools.
news
France Seeks Shein Site Suspension as Paris Store Opens
Shein faces French site suspension over illegal products as Paris store opens, signaling how regulatory crackdowns are reshaping Asian e-commerce expansion into Europe.
news
Singapore Brands Report Higher Returns as Affiliate Budgets Shift to Creators
Singapore brands are shifting affiliate budgets to creators and seeing 65% ROAS gains. Here's why hybrid compensation models are winning.
news
Crisis Comms: India ED Freezes Anil Ambani's Reliance Group Assets in Probe
Anil Ambani's Reliance Group faces asset freezes and criminal charges across three agencies. CMOs managing family conglomerates must prepare for multi-front regulatory crises.
news
SE Asian Brands Shift Budgets to Creators Amid "AI Slop" Flood
SE Asian brands are ditching AI-generated content for creator partnerships as consumers demand authentic storytelling. Here's why the shift is working.