Timely updates on marketing, media, and communications developments in Asia.
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McDonald's Japan broke 50 years of tradition by telling job applicants they didn't have to smile. The counterintuitive campaign hired 100,000 workers and forced the brand to rewrite its service manual.
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CEO Jeff Howard and two senior executives departed the newly merged SCA-Seven entity within weeks, triggering a 7% share price decline. Leadership instability threatens US$25-30M cost-saving targets.
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Mandai Wildlife Group separates its CMO and CSO roles as it prepares for Mandai Wildlife Reserve completion. The structural split reflects how destination marketers scale from development into brand-building phases.
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DBS Bank names VML APAC co-CEO Audrey Kuah as Group Head of Marketing, consolidating all marketing functions and launching a creative pitch across Singapore and Hong Kong.
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Indosat achieved an 11-hour uninterrupted TikTok livestream record during Indonesia's peak Eid travel season, demonstrating network reliability across 75 homecoming routes. The feat showcases how telecom operators leverage content marketing to build brand credibility during high-pressure periods.
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Indosat earned a MURI record for an 11-hour uninterrupted TikTok livestream during Eid peak travel, maintaining 90 Mbps speeds. The stunt demonstrates network resilience on Indonesia's busiest migration corridor.
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Agoda reports 55% spike in Hari Raya bookings across SEA, with Japan and China entering top destinations. Visa policy changes are directly driving measurable travel demand.
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Block eliminated 24 Australian marketing leaders including its CMO in a 4,000-person global restructure. The cuts signal how AI is reshaping marketing team structures across Asia-Pacific.
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Omnicom retires Mediabrands and Magna brands in Australia, deploying a consolidation template across Asia-Pacific. Senior IPG executives exit as Omnicom-pedigreed leaders take regional control.
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M&C Saatchi's global CEO exits after restructuring the agency into five regions, with APAC now a strategic pillar. The incoming leader will directly shape the region's resources and growth priorities.
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Samsung's in-house agency Cheil Australia defends Fair Work Act breach claims from two former executives. The cases signal growing legal accountability for Samsung entities in Australia.
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VFL locks Kayo Sports, ABC, Seven Network, and SEN for 53+ matches across free-to-air, streaming, and radio. A blueprint for how developmental sports properties build multi-platform distribution in competitive markets.