news
SE Asian Brands Shift Budgets to Creators Amid "AI Slop" Flood
SE Asian brands are ditching AI-generated content for creator partnerships as consumers demand authentic storytelling. Here's why the shift is working.
news
Timely updates on marketing, media, and communications developments in Asia.
news
DDB Asia Under Review as Omnicom-IPG Merger Advances
Omnicom's US$13.5B IPG merger puts DDB's 90+ Asian offices at risk as three rival networks take priority. CMOs must prepare for account reshuffles.
news
Meta Quietly Dropped a Lead Generation Feature That Could Cut Your CAC
Meta's new lead gen tools cut CAC by 26% in Q5. Direct Salesforce integration and AI-powered campaigns are reshaping how Asian brands capture qualified leads.
news
Starbucks China Stake Sale Draws Bids, Brand Loyalty Metrics Tracked
Starbucks' China stake sale signals a strategic retreat as local rivals capture market share. CMOs must learn how premium brands survive in price-driven markets.
news
BYD’s PR Tightrope Across Three Continents
BYD's profit plunged 33% as China's EV price war intensifies, but overseas sales surged 160%. CMOs must learn how to manage crisis messaging across conflicting market narratives.
news
Beijing Blinks, TikTok’s US Sale Cleared for Takeoff
China's TikTok sale approval clears the way for a US deal that protects 170 million users and 7 million businesses relying on the platform for marketing and sales.
news
Apple’s $4T Signal: What It Means for IR Strategy in Asia
Apple hits $4T as iPhone 17 demand reshapes Q4 messaging for Asian IR teams. Supply chain diversification and AI strategy clarity are now critical talking points.
campaigns
Fear Floats: HBO’s Global IT Campaign Goes Viral Across Asia
HBO's red-balloon blitz across five Asian cities blends social seeding with street scares to drive IT premiere buzz. A masterclass in experiential marketing for streaming launches.
news
Asia’s Media Giants Should Pay Attention to This $60B Warning Shot
Warner Bros. Discovery's $60B sale review signals a turning point for media M&A. Asian executives must learn: scale works only with disciplined integration and a clear strategy.
news
WPP Lawsuit 2025: What Asian Leaders Need to Know
WPP faces a US securities lawsuit over July profit warnings that triggered an 18% stock drop. Asian leaders must understand how dual-listed companies manage investor relations during legal crises.
news
How “Recession Glam” Is Forcing CMOs to Rethink Premium
Recession Glam is forcing CMOs to rethink premium: smaller sizes, transparent ingredients, and luxury packaging at mass-market prices.
news
Omnicom PR's 7.5% Decline and How Asia's CMOs Can Prevent Slumps
Omnicom's 7.5% PR revenue drop exposes event-cycle dependency. Asia's CMOs must build digital-first strategies to weather demand swings.