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Smart TV Home Screens Now Open to Programmatic Buying in APAC
Nexxen and VIDAA unlock Smart TV home screen placements to programmatic buying across APAC. Brands can now automate campaigns previously locked behind direct deals.
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Timely updates on marketing, media, and communications developments in Asia.
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Doctor Influencers Now Earn 2x Commodity Creators as Medical Credibility Commands Premium
Doctors and medical professionals are commanding double the fees of commodity influencers, turning compliance complexity into a competitive moat as the physician creator category matures.
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Yieldmo Appoints CRO to Scale AI-Powered Ad Platform
Yieldmo strengthens its AI advertising platform with new CRO and VP of AI/Engineering appointments. Strategic moves designed to scale Ymax.ai and dominate programmatic ad spending.
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Charities Turn Brand Refresh Into Growth Engine
Dogs Trust ties brand investment to a clear operational target: rehome 27% more dogs by 2027. How charities measure brand equity like a finance team.
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ClickHouse Triples ARR to $250M as AI Workloads Reshape Enterprise Data
ClickHouse hits $250M ARR, tripling in one year. New Claude-powered agents enable no-code AI analytics in ClickHouse Cloud, signaling a structural shift in data infrastructure.
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Publicis Acquires Two Indonesian Agencies as Rivals Cut Staff
Publicis acquires two Indonesian agencies amid industry-wide consolidation. The deal adds 150 professionals while Omnicom and WPP slash 15,200 combined staff.
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How Agoda Is Winning Travel Customers Without Their Own App
Agoda embedded hotel booking into South Korea's largest digital bank, reaching 20M monthly users. A structural shift in how OTAs acquire customers by meeting them where they already spend time.
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Amazon Monetizes AI Shopping Engine—Again
AWS launches Agentic Shopping Assistant for retailers, the same AI engine behind 300M Amazon customer sales. Retailers now control branded conversations instead of outsourcing to ChatGPT and Gemini.
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Why CRM Audit Tools Are Becoming Infrastructure, Not Optimization
CRM audit tools become critical governance infrastructure. OrgAssure reveals wasted licenses and technical debt holding back AI initiatives.
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NPS Scores Don't Predict Defection: New Research Challenges Marketing Dogma
Research from Australian firm 5D reveals NPS scores fail to predict defection. For APAC CMOs, the findings expose a measurement gap that's reshaping retention strategy.
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Publicis Doubles Indonesia Bet as Industry Retreats
Publicis acquires Inter Pariwara Global and iLab in Indonesia, consolidating 150 professionals into Spark Foundry. A strategic bet amid industry divestment.
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Australia Launches First National Campaign on Perimenopause
Australia's government launches its first national perimenopause awareness campaign via Ogilvy, targeting women 35-55 with a normalized, destigmatized conversation approach.