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Market Better Shifts to Agency Model With Legacy Media Acquisition
Market Better acquired Legacy Media and launched Market Better Studio, signaling how media-native brands are pivoting toward full-service agency models for B2B growth.
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Timely updates on marketing, media, and communications developments in Asia.
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Coca-Cola Fires and Rehires from Same Holding Company
Coca-Cola fired WPP's media account, rehired them for creative, then gave Ogilvy the Diet Coke account. Why holding company loyalty is at an 8-year low.
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PR Firm's AI Plagiarism Scandal Exposes Industry Accountability Gap
TOP Agency's National Today published 300 AI-plagiarized articles with fabricated quotes, exposing legal liability and trust risks for APAC communications leaders.
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WPP Unifies Commerce Across Agencies Amid Market Shift
WPP launches unified commerce practice to coordinate retail media, shopper marketing, and creative capabilities across agencies as commerce advertising surpasses TV.
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Cognizant embeds engineers inside client offices for AI at scale
Cognizant places engineers on-site with clients to operationalize AI at scale. How the forward-deployed model is becoming the enterprise standard.
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M+C Saatchi Posts Worst Results as Holding Company Model Falters
M+C Saatchi's 75% profit collapse and WPP's 87% market loss signal the end of holding company dominance. Brands now prefer independent agencies.
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PubMatic Study: Co-Viewers 53% More Likely to Recall CTV Ads
PubMatic's APAC study reveals co-viewers are 53% more likely to recall ads and 70% more likely to act. Group viewing is reshaping CTV's effectiveness for marketers.
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Why Agencies Are Recruiting Platform Insiders to Lead Social Operations
VaynerMedia and Ogilvy are recruiting TikTok insiders and consolidating social teams. The signal: social-first is now the agency business model, not a side channel.
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TikTok Brand Safety Gets Independent Verification for New Ad Formats
Zefr and IAS now independently verify brand safety across TikTok's newest ad formats: Search, Smart+, Lite, and GMV Max. Critical for APAC advertisers scaling into these high-growth channels.
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StackAdapt Launches MCP Server to Bring Campaign Data Into Claude
StackAdapt launches MCP integration bringing live campaign performance into Claude. Marketing teams can now check ad results without dashboard switching.
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Innovid Launches Hypermode to Unify Social Campaign Management
Innovid launched Hypermode, a unified campaign execution layer for social advertising across Meta, Pinterest, Reddit, Snapchat, TikTok, and LinkedIn. Early adopters report cutting setup time by up to 80%.
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MENA Agencies Win 19 Clios, Signal Growing Creative Power
MENA agencies claimed 19 Clio Awards 2026, with Saatchi & Saatchi UAE winning gold. A regional creative ecosystem demonstrates world-class work across airlines, automotive, and retail.