news SAP Rebrands Emarsys as Engagement Cloud, Adds Enterprise Controls SAP rebrands Emarsys as Engagement Cloud with enterprise governance controls. CMOs can now align marketing with back-office operations and maintain brand standards across regional teams.
news Why BORIS Fraud Is Becoming Retailers' Blind Spot BORIS fraud costs retailers $4B annually as separate online and in-store systems create blind spots. Asian retailers must unify customer data to prevent cross-channel abuse.
news Why Marketing Expertise Became Eucalyptus's Billion-Dollar Advantage Marketing expertise built Eucalyptus into a billion-dollar health tech exit. CMOs: advertising talent can drive scale in consumer health beyond traditional agency roles.
news China AI Startups Surge Fourfold as Capital Rotates From Big Tech Investors are rotating billions into pure-play AI startups as MiniMax and Zhipu surge fourfold, abandoning diversified tech giants despite strong earnings.
news Netflix Appoints Google APAC Comms Director as Regional VP Netflix poaches Google's APAC comms director to lead regional strategy. The hire signals how streaming giants compete for crisis-tested communications leaders in Asia's most valuable market.
news Taboola Appoints Amazon Video Executive as First CBO Taboola names Amazon video exec as first CBO to scale performance advertising outside Google and Meta. Commercial consolidation signals aggressive expansion ahead.
news Australian Pork Shifts CNY Marketing Focus to Quality Over Abundance Australian Pork ditches feast-size messaging for ingredient quality in CNY push. CMOs: consumers now value trustworthiness over abundance.
news Leonardo AI Rebrands Around Creator Control With 'Yours to Create' Leonardo AI rebrands around creator control, not AI autonomy. CMOs must understand how workflow integration—not just model power—is becoming the competitive edge.
news Kerry Stokes Steps Down as Southern Cross Media Chair Amid Merger Skepticism Australian media merger loses A$100M in market cap as Kerry Stokes steps down. Consolidation play signals defensive strategy, not growth.
news APAC Regulated Markets Face Rising Cost of PR Leadership Turnover PR leadership turnover in APAC regulated markets now carries measurable business risk. Companies are competing fiercely for crisis-experienced communicators as consolidations surge.
news Enero Group Lifts Profits 35% Despite 1% Revenue Decline Enero swaps revenue growth for profit gains, lifting EBITDA 35% through cost cuts and AI experimentation. A playbook for holding companies navigating client headwinds.
news Behind Omnicom's Merger Loss: Core Business Surges 28.6% Omnicom's US$941M loss masks a 28.6% surge in core earnings post-IPG merger. CMOs must navigate agency consolidation and APAC restructuring ahead.