Timely updates on marketing, media, and communications developments in Asia.
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KFC Thailand's Cannes Lions Gold campaign turned collectible toys into a movement addressing one million out-of-school youth. Here's how brands drive social impact while building loyalty.
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Uber consolidates APAC marketing under one leader, signaling a push for unified brand strategy across nine markets and three business lines.
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Moonfolks becomes first independent foreign agency in Brunei, targeting high-spending brands overlooked by larger regional players.
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CapitaLand Investment's SG$142M loss signals deeper trouble: China portfolio losses hit SG$1.6B over five years as traditional commercial real estate crumbles.
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Simmons reappoints Secret Little Agency as regional creative partner across five Southeast Asian markets after 14 years. Brand knowledge and creative excellence beat out larger competitors in formal pitch.
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SEG hits A$100M valuation on 28% revenue growth and 94% EBITDA surge, signaling investor confidence in audio consolidation plays.
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INNOCEAN ends Cheil's three-year Korea creative reign with 2,500 points, placing sixth across Asia. The Hyundai in-house agency's "Night Fishing" campaign drove the breakthrough performance.
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We Are Social restructures leadership to embed AI into creative operations. The agency's three new roles signal how agencies are converting AI complexity into growth opportunities.
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Creator Camp formalizes brand services with an in-house agency, consolidating campaigns from Anthropic and Spotify. Enterprise demand for creator infrastructure is reshaping the influencer marketing landscape.
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Chinese game studios are betting $200M+ on wuxia literary IP to replicate Black Myth: Wukong's global success. Here's why this signals a structural shift in Asian entertainment competition.
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UOI's profits surged 51.5% despite falling insurance revenue, powered by investment gains and disciplined cost management. A masterclass in margin defense when underwriting pressures mount.
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Singapore's data center REITs hit record returns as AI demand from Google, AWS, and Meta surges. Here's why CMOs should care about this infrastructure play.