TikTok and Moving Walls Launch APAC DOOH Partnership
TikTok partners with Moving Walls to display social content across 1M+ APAC digital screens. Brands now extend mobile engagement to airports, malls, and transit hubs with measurable real-world impact.
Singapore-based digital out-of-home advertising technology provider Moving Walls announced a strategic partnership with TikTok on February 5, 2026, extending TikTok's social content across more than one million digital screens in APAC and MEA markets under TikTok's "Out of Phone" initiative.
Partnership Brings Social Content to Physical Spaces
The collaboration allows brands to display TikTok-native content on digital screens in high-traffic physical locations including transit hubs, airports, shopping malls, and retail environments. Moving Walls' global network provides TikTok with unprecedented reach beyond mobile devices, translating social media engagement into physical-world advertising impact.
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"Digital-first does not mean mobile-only. User attention extends far beyond the phone," said Srikanth Ramachandran, Founder and Group CEO of Moving Walls. "TikTok has transformed creativity on mobile, and through this partnership, brands can translate on-platform engagement into measurable impact in the physical world."
Dan Page, Global Head of Media and Licensing Partnerships at TikTok, stated: "We're enabling brands to extend TikTok's joy and creativity beyond the mobile screen and into real-world spaces across APAC and EMEA."
Early pilot campaigns for an international beauty brand in Jakarta demonstrated the approach's effectiveness, showing how TikTok content can be adapted for physical environments with full planning, execution, and analytics support.
Growing Market for Connected Advertising
The partnership addresses rising demand for connected advertising experiences across digital and physical channels. Research shows that 74% of mobile device users take action on their devices following exposure to digital out-of-home ads, including online searches, social media interactions, and purchases.
TikTok's market penetration varies significantly across APAC markets. The platform reaches 80% of adults in the Philippines and 73% in Malaysia as of February 2025, compared to just 2% in Hong Kong. This variation creates both expansion opportunities and market-specific challenges for the partnership's regional rollout.
The digital out-of-home advertising sector in Southeast Asia is experiencing rapid growth. Vistar Media's Southeast Asia marketplace grew 182% year-over-year in 2023, with its advertiser base increasing 120% over 12 months through partnerships with major media owners across Singapore, Malaysia, Thailand, and the Philippines.
Consumer research indicates that two in three Southeast Asian consumers experience fatigue from repetitive ads on the same channel, making connected campaigns across multiple platforms essential for reducing ad fatigue and driving stronger results.
Strategic Positioning and Market Expansion
Moving Walls, headquartered in Singapore, powers advertising solutions for major global advertisers, media agencies, and out-of-home media owners. The company appointed Manson Chan as head of business development for North Asia and Nick Coston as vice president of media, sales and strategies for the US in April 2025, strengthening its global operations.
TikTok's creator commerce ecosystem is projected to contribute US$1.2 trillion by 2030, representing 1.4 times growth from 2025 levels. This expansion demonstrates the commercial potential of extending TikTok's influence from digital platforms into physical retail environments.
Recent campaign results show the platform's effectiveness in APAC markets. An Indonesian beauty brand achieved 10% new consideration audiences with 46% lower cost per consideration using TikTok's Brand Consideration objective, while a Thai brand achieved 22.5% lower cost per consideration through Shop Ads integration.
The partnership positions both companies at the forefront of evolving digital out-of-home and retail media trends, offering advertisers creative, data-driven solutions with the accountability typically associated with digital media. Brands can now extend viral social content into high-traffic physical locations while maintaining TikTok's distinctive creative experience.
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