12 AI Ad Creative Platforms Leading APAC Performance Marketing

APAC performance marketing teams are under real pressure right now. More channels, more formats, more markets, and timelines that keep shrinking. The good news is that 61% of APAC marketers are already using AI to streamline creative workflows, and 62% say they're genuinely excited about what AI can do for advertising.

This list is built for CMOs, performance leads, and agency heads managing multi-market campaigns across Asia. It maps 12 AI-native ad creative platforms by enterprise readiness, regional relevance, and documented performance results. Selection was based on available data, verified case studies, and platform capabilities specific to APAC operating conditions.

Here is what the landscape looks like in 2026.

Celtra

Celtra is the most documented enterprise-grade creative automation platform for APAC markets. It produces static, HTML5, and dynamic video ads at scale, with 100+ platform integrations and a claimed five times improvement in time-to-market. The platform tracks 104 billion+ annual impressions through its performance intelligence system and serves 450+ customers producing 20 million+ ads per year.

Key Details:

• HQ: Global with active APAC presence
• Specialization: Creative automation for enterprise brands and agencies
• Notable Clients: Nike, Unilever, inDrive
• Industry Recognition: Campaign Asia Tech MVP Award 2022

Nike used Celtra to achieve a 19.5x gain in production efficiency. Unilever used it to produce multilingual video variants across APAC markets. Ride-hailing platform inDrive compressed its ad delivery timeline from two weeks to three to five days. Celtra's 'Brand-Side APAC' podcast signals active regional investment, making it the most regionally committed platform on this list.

Pencil

Pencil is a Singapore-based AI ad platform acquired by Brandtech that generates text, image, and video ads through a chat-based interface. Its most distinctive capability is predictive performance scoring. The platform claims 84% accuracy in identifying winning ad creatives before a campaign goes live, and 91% accuracy in identifying losers. It integrates with Meta, TikTok, YouTube, Google Display, LinkedIn, and Amazon.

Key Details:

• HQ: Singapore (acquired by Brandtech)
• Specialization: Predictive creative scoring, multi-channel ad generation
• Notable Work: Multi-market campaign generation with pre-launch performance prediction
• Platform Integrations: Meta, TikTok, YouTube, Google Display, LinkedIn, Amazon

For APAC performance teams running simultaneous campaigns across multiple channels, Pencil's predictive layer reduces the cost of creative testing by surfacing likely winners before any budget is spent on live testing.

AdCreative.ai

AdCreative.ai uses AI models trained specifically on advertising data to generate static ads in 30 to 45 seconds. It includes built-in conversion prediction scoring, unlimited stock photo access, A/B testing recommendations, and direct integrations with Google and Meta. For performance marketers who need fast iteration on static formats without long procurement cycles, it is one of the most practical tools on this list.

Key Details:

• HQ: Global
• Specialization: High-speed static ad generation with conversion prediction
• Notable Features: Ad generation in 30 to 45 seconds, A/B testing recommendations, Google and Meta integrations
• Best For: Performance teams focused on rapid static ad iteration

AdCreative.ai is the strongest option among the 12 platforms for teams that need volume and speed on static formats with built-in performance guidance.

Creatify

Creatify enables non-expert users to scale video ad production from a product URL or existing creative assets. It generates dozens of video variants complete with copy, music, and voiceovers in minutes rather than days. Predictive insights are built in to help guide budget allocation across variants.

Key Details:

• HQ: Global
• Specialization: AI video ad generation for non-specialist teams
• Notable Features: URL-to-video generation, bulk variant production, voiceover and music inclusion
• Best For: Teams scaling video across TikTok and YouTube without large production budgets

Creatify is particularly relevant for APAC performance teams that need high-volume video output but do not have dedicated video production resources.

Smartly

Smartly is positioned as the highest-scale paid media automation solution among the 12 platforms, suited to high-volume performance teams managing complex, multi-channel campaigns. Its creative and media automation capabilities are designed for enterprise teams running significant ad spend across multiple platforms simultaneously.

Key Details:

• HQ: Global
• Specialization: Paid media automation at scale, multi-channel campaign management
• Best For: Enterprise performance teams managing large budgets across multiple channels

Specific APAC performance metrics were not available in the research data, but Smartly's scale and automation depth make it relevant to any large regional performance operation.

Madgicx

Madgicx focuses specifically on improving creative ROAS (the revenue a campaign generates relative to what was spent on ads) through automated analysis. It is listed among top ad technology tools for creative optimization in 2025, with AI designed to identify which creative elements are driving performance and which are not.

Key Details:

• HQ: Global
• Specialization: Creative ROAS optimization through automated analysis
• Best For: Performance teams under pressure to justify creative spend with measurable results

For APAC marketing leaders who need to demonstrate return on creative investment to finance teams, Madgicx bridges the gap between creative production and media performance language.

Marpipe

Marpipe is identified as a leading AI ad generator for 2025, combining design automation with algorithmic production logic. It enables faster, smarter creative scaling with personalization capabilities layered on top of what would otherwise be a manual design process.

Key Details:

• HQ: Global
• Specialization: Automated creative scaling with personalization
• Best For: Teams that need to produce and test large volumes of ad variants efficiently

Marpipe is comparable in ease of use to consumer design tools, but with production-scale automation built underneath, making it accessible to performance teams without dedicated design resources.

Predis.ai

Predis.ai is an India-based AI creative platform operating in a market where AI adoption among knowledge workers exceeds 90%, making India one of the highest-potential APAC markets for AI-native creative tools. The platform is designed for high-velocity, cost-sensitive creative production.

Key Details:

• HQ: India
• Specialization: AI-generated social and ad creatives for high-volume markets
• Best For: India-focused or cost-sensitive performance teams needing fast creative output

Specific performance data or APAC deployment metrics were not available in the research, but Predis.ai's home market context makes it a platform worth monitoring for teams operating in or expanding into India.

QuickAds

QuickAds is an AI ad creation platform designed for speed and simplicity, targeting performance marketers who need to produce ad variants quickly without complex workflows. It sits in the same category as AdCreative.ai and Creatify, serving teams that prioritize fast iteration over deep enterprise integration.

Key Details:

• HQ: Global
• Specialization: Fast ad creation for performance-focused teams
• Best For: Small to mid-size teams needing quick ad variant production

QuickAds is a practical option for APAC performance teams that are not yet at enterprise scale but need more output than manual design allows.

Typeface

Typeface is an AI content generation platform designed with brand consistency in mind, allowing teams to produce on-brand creative content at scale. It is relevant to APAC marketing leaders who need to maintain brand standards across multiple markets while increasing production volume.

Key Details:

• HQ: Global
• Specialization: Brand-safe AI content and creative generation
• Best For: Enterprise teams where brand consistency across markets is a primary concern

For multi-market APAC operations where brand guidelines must be enforced across different languages and formats, Typeface offers a structured approach to AI-assisted creative production.

Canva (Magic Studio)

Canva's Magic Studio brings AI-assisted design and ad creation to one of the world's most widely used design platforms. Its accessibility and low learning curve make it a common entry point for APAC marketing teams beginning to use AI for creative production, particularly in markets where design resources are limited.

Key Details:

• HQ: Australia
• Specialization: Accessible AI-assisted design and ad creation
• Best For: Teams new to AI creative tools or working with limited design resources

While Canva lacks the performance prediction depth of Pencil or the enterprise automation scale of Celtra, its regional familiarity and ease of adoption make it a realistic starting point for many APAC teams.

Runway

Runway is an AI video generation platform used by creative teams to produce high-quality video content from text prompts and existing assets. It is gaining ground among performance marketers who need video ad variants for platforms like TikTok and YouTube but want more creative control than template-based tools offer.

Key Details:

• HQ: Global
• Specialization: AI video generation with creative flexibility
• Best For: Performance teams that need high-quality video variants with more visual control

Runway is more of a creative production tool than a pure performance platform, but its video generation capabilities are increasingly relevant as video ad demand across APAC continues to grow.

A Note on the Competitive Landscape

All 12 platforms face a structural challenge from inside the ad-buying ecosystem itself. Amazon Ads' Creative Studio now generates storyboards, scripts, and video ads natively within its platform. StackAdapt's Ivy-powered Creative Builder generates image variants, applies motion effects, and auto-resizes for formats, all within the same system used to buy the media. As these embedded tools mature, standalone platforms will need to compete on brand intelligence depth, cross-platform portability, and performance prediction accuracy. Pencil's 84%/91% win/loss prediction accuracy and Celtra's 104 billion+ impression dataset represent the most documented differentiation in those areas today.

Frequently Asked Questions

How do I choose between an enterprise platform like Celtra and a faster tool like AdCreative.ai? The decision usually comes down to scale and brand complexity. If you are managing campaigns across multiple markets with strict brand guidelines and need verified case studies, Celtra's enterprise infrastructure is better suited. If you need fast static ad iteration with minimal setup, AdCreative.ai is more practical.

Is predictive creative scoring actually reliable? Pencil's claims of 84% accuracy in predicting winning ads and 91% accuracy in predicting losers are the most specific figures available among the 12 platforms. No independent third-party verification of these figures was found in the research data, so treat them as vendor-reported benchmarks rather than independently audited results.

Which platforms are most relevant for video-first APAC markets like TikTok? Creatify, Pencil, Celtra, and Runway all have documented video ad generation capabilities. For teams scaling TikTok and YouTube content specifically, Creatify's URL-to-video generation and Celtra's dynamic video production are the most directly relevant options on this list.

What should teams evaluate before committing to a platform? Prioritize integration with your existing media buying platforms, support for the languages and formats your markets require, and whether the platform offers performance prediction or only creative generation. The gap between a tool that generates ads and one that predicts which ads will work is significant for teams managing real budget risk.

This list reflects the AI ad creative platform landscape as of early 2026. The platforms here range from enterprise-grade systems with verified APAC case studies to fast-iteration tools built for performance teams at any scale. If you are evaluating options for your team, the research data behind this list points to Celtra and Pencil as the most documented choices for large regional operations, with AdCreative.ai and Creatify offering strong value for teams that need speed and volume without enterprise complexity.

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