12 Brand Experience Agencies Leading Experiential Marketing in Asia
APAC experiential marketing spend hits $6B by 2026. Directory of 12 leading activation agencies across Asia Pacific—from Pico Group to Uniplan—helping CMOs find the right partner for immersive bran...
12 Brand Experience Agencies Shaping Experiential Marketing Across Asia
Brands across Asia are spending more on physical experiences than at any point since before the pandemic. APAC experiential marketing spend is projected to exceed US$6 billion in 2026, as companies shift budgets away from digital-only strategies toward pop-ups, product launches, immersive installations, and live events that create real, tangible connections with customers.
The challenge for any CMO or brand director is finding the right partner. The agency landscape spans global networks with deep regional operations, large listed independents, and specialist tech-forward studios. Each brings a different set of capabilities, geographic reach, and creative strengths.
This directory profiles 12 agencies actively shaping experiential marketing across Asia Pacific. Profiles are based on verified credentials, geographic footprint, and industry recognition. Use it as a starting reference when evaluating activation partners for your next brief.
The Agencies
Pico Group
Pico Group is one of Asia's largest and most experienced brand activation firms, with over 50 years of operation and offices across 36 cities in the Asia Pacific region. The company delivers immersive brand campaigns, exhibitions, and large-scale activations across consumer, technology, and energy sectors.
Key Details:
- Founded: 1969
- HQ: Hong Kong
- Specialization: Brand activations, exhibitions, immersive environments
- Notable Clients: Huawei, Coca-Cola, HSBC, Petronas, Yonex
- Industry Recognition: 2025 REGGIE Gold Award for immersive marketing; Marketing Events Awards Singapore 2024 recognition; Event Marketing Awards Bronze for gamification
Pico's scale, sector diversity, and consistent award recognition make it one of the most credible first calls for large-format experiential briefs across APAC.
Uniplan
Uniplan is a German-origin agency with major operations across Shanghai, Beijing, Hong Kong, and Singapore. It specializes in live brand experiences, brand spaces, and exhibitions, with particular strength in both Greater China and Southeast Asia.
Key Details:
- Founded: 1963 (Germany)
- HQ: APAC presence across Shanghai, Beijing, Hong Kong, Singapore
- Specialization: Live experiences, brand spaces, exhibitions
- Notable Strength: One of the few agencies with verified operational depth across both Greater China and SEA simultaneously
For brands that need consistent execution across the complexity of China and Southeast Asia in a single engagement, Uniplan's dual-market infrastructure is a meaningful differentiator.
Jack Morton
Jack Morton is a global brand experience agency owned by Dentsu, with a Singapore regional base and multi-city APAC operations spanning Bangkok to Mumbai. The agency handles brand activations, product launches, digital and hybrid experiences, and trade shows at scale.
Key Details:
- Parent Company: Dentsu
- APAC Base: Singapore (regional hub)
- Specialization: Large-scale brand experiences, product launches, hybrid events, trade shows
- Geographic Reach: Verified operations across multiple APAC cities
Jack Morton's combination of global creative resources and genuine multi-market APAC execution makes it well-suited for enterprise brands running coordinated regional campaigns.
Imagination
Imagination is a London-headquartered experience design agency with APAC offices in Singapore, Shanghai, and Tokyo. The agency is particularly well known for automotive launches and technology brand experiences, two of the highest-value brief categories in the region.
Key Details:
- HQ: London, UK
- APAC Offices: Singapore, Shanghai, Tokyo
- Specialization: Experience design, automotive launches, tech brand experiences
- Notable Strength: Documented specialization in automotive and tech, categories with premium experiential budgets across APAC
For auto and tech brands running Asia Pacific launches, Imagination's combination of creative pedigree and three-city APAC presence is worth evaluating.
GPJ (George P. Johnson)
George P. Johnson is one of the oldest experiential agencies in the world, with APAC operations across India, Singapore, and Australia. The agency focuses on enterprise-scale events and brand activations, making it a strong fit for large corporate experiential briefs.
Key Details:
- Founded: 1914
- APAC Operations: India, Singapore, Australia
- Specialization: Enterprise events, brand activations
- Notable Strength: One of the longest-running experiential agencies globally, with an India-Singapore-Australia triangle that covers three major APAC markets
GPJ's longevity and enterprise-scale credentials make it a reliable partner for complex, multi-market corporate activations.
Kingsmen Creatives
Kingsmen Creatives is a Singapore-headquartered experience company focused on design, ideation, and immersive brand storytelling. The firm is SGX-listed, making it one of the few publicly traded pure-play experiential companies in Southeast Asia, and operates across the region for luxury and lifestyle clients.
Key Details:
- HQ: Singapore
- Listed: SGX (Singapore Exchange)
- Specialization: Exhibitions, retail environments, thematic brand experiences
- Notable Clients: Luxury and lifestyle brands across SEA
- Notable Strength: Publicly listed status provides financial transparency uncommon among regional experiential firms
Kingsmen's listed status, regional footprint, and focus on premium brand environments make it a strong candidate for luxury and lifestyle experiential briefs in Southeast Asia.
INVNT Group
INVNT Group is a New York-headquartered global brand storytelling agency with offices in Sydney and Singapore. The agency specializes in live brand storytelling, product launches, and large-scale activations, positioning it as a bridge between global brand strategy and APAC live execution.
Key Details:
- HQ: New York, USA
- APAC Offices: Sydney, Singapore
- Specialization: Live brand storytelling, product launches, large-scale activations
- Notable Strength: Global brand strategy capability combined with on-the-ground APAC production
For global brands that need their international brand narrative translated into compelling live experiences in Australia and Southeast Asia, INVNT Group offers a direct connection between strategy and execution.
MCI Group
MCI Group is a Swiss-origin engagement agency with a strong APAC network spanning Singapore, Kuala Lumpur, Mumbai, and Tokyo. The agency covers corporate events, brand experiences, and association management, and is one of the few engagement firms with verified presence across both South Asia and Southeast Asia.
Key Details:
- HQ: Geneva, Switzerland
- APAC Offices: Singapore, Kuala Lumpur, Mumbai, Tokyo
- Specialization: Corporate events, brand experiences, hybrid event production, association management
- Notable Strength: South Asia (Mumbai) coverage alongside Southeast Asia, a combination few regional agencies offer
MCI Group's multi-market infrastructure is particularly relevant for brands running pan-Asian corporate events that need consistent delivery across diverse markets.
Kreate
Kreate is an Australian independent experiential agency with nearly 20 years of operation. The agency specializes in product sampling, pop-ups, roadshows, guerrilla marketing, and retail activations, a service mix that directly addresses the post-COVID surge in physical brand moments.
Key Details:
- HQ: Australia
- Founded: Approximately 2006
- Specialization: Product sampling, pop-ups, roadshows, guerrilla marketing, retail activations
- Notable Strength: Deep grassroots and street-level activation expertise built over two decades
For brands looking to create high-frequency physical touchpoints with consumers across Australian and broader APAC markets, Kreate's specialist focus on ground-level activation is a clear differentiator.
Trinax
Trinax is a Singapore-based interactive technology and experiential studio that combines digital interactivity with physical installations. The agency recently won Gold at the Marketing Events Awards 2025 for its immersive exhibition at the National Museum of Singapore.
Key Details:
- HQ: Singapore
- Specialization: Interactive technology, immersive exhibitions, experiential installations
- Notable Work: National Museum of Singapore immersive exhibition
- Industry Recognition: Gold, Marketing Events Awards Singapore 2025
Trinax's award-winning work in cultural and institutional contexts positions it as a validated specialist for brands that need technology-driven immersive experiences in high-stakes environments.
Wonderlabs
Wonderlabs is a regional experiential technology studio specializing in interactive installations, immersive digital experiences, and brand activations using augmented reality (AR) and projection mapping. The studio operates at the intersection of physical environments and digital technology.
Key Details:
- Region: Asia Pacific
- Specialization: AR experiences, projection mapping, interactive installations, immersive brand activations
- Notable Strength: Technology-forward approach to physical brand environments
As brands increasingly expect digital layers built into physical activations, Wonderlabs offers the technical capability to deliver experiences that go beyond traditional event production.
Accela
Accela is an Asia-focused events and experiential agency delivering brand activations, conferences, and hybrid event production across Southeast Asian markets. The agency addresses the growing demand for integrated physical-digital event formats across the region.
Key Details:
- Region: Southeast Asia
- Specialization: Brand activations, conferences, hybrid event production
- Geographic Focus: SEA markets
- Notable Strength: Integrated approach to physical and digital event formats across multiple SEA countries
For brands running multi-market SEA campaigns that require both live and digital event components, Accela's regional focus and hybrid production capability are worth considering.
Frequently Asked Questions
How do I choose between a global network agency and a regional independent for an APAC experiential brief? Global network agencies like Jack Morton and GPJ bring international creative resources and multi-market coordination infrastructure. Regional independents like Pico Group and Kingsmen Creatives often offer deeper local market knowledge and faster on-the-ground execution. The right choice depends on whether your brief is primarily about global brand consistency or local market resonance.
What should I look for when evaluating an experiential agency's technology capabilities? Ask to see specific examples of interactive or immersive work they have delivered, not just renderings. Award recognition from events like the Marketing Events Awards Singapore provides independent validation of execution quality. Agencies like Trinax and Wonderlabs have documented technology credentials, while larger firms like Pico and Imagination also integrate digital layers into physical activations.
Are any of these agencies better suited for China-specific briefs? Uniplan and Imagination both have documented Shanghai operations, making them the most directly positioned for mainland China experiential briefs. Pico Group's 36-city network also includes Greater China coverage.
A Note on How to Use This List
The agencies profiled here represent a range of scales, specializations, and geographic strengths. No single agency is the right fit for every brief. Use this directory as a starting framework for building a shortlist, then evaluate each candidate against your specific market, budget, and campaign objectives. Award recognition, client portfolio, and verified geographic presence are the most reliable indicators of genuine APAC capability.
Have you worked with any of these agencies? Share your experience with your network, or reach out to discuss which partners might suit your next activation brief.
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