Atlassian Opens Teamwork Graph to External AI Tools
Atlassian opens its Teamwork Graph to external AI agents via new CLI and Rovo MCP Server. Organizational data becomes competitive advantage.
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The Earned-First Shift: How PR Is Reframing Its Role in Marketing Mix
PR shifts from second-class to central strategy. CommsCon 2026: earned media outperforms paid 4.7x, reframing marketing hierarchy.
Marketing Teams Can Now Audit Campaigns in Minutes, Not Hours
Klaviyo's deepened partnership with Anthropic lets marketing teams audit campaigns in minutes instead of hours. CMOs can query live data directly inside Claude.
Agentic Media Buying: Hype vs. Reality
Agentic AI agents promise to cut ad intermediaries and boost publisher revenue, but adoption remains tiny. Holding companies own the very middlemen they claim to eliminate.
WARC 2026: Digital vs Traditional Media Measurement
WARC's 2026 report reveals a split: digital platforms optimize directly on business outcomes while traditional media lag with modeling. CMOs must navigate two distinct measurement landscapes.