Founder of Mission Media. A marketing entrepreneur and veteran operator in Southeast Asia, leading corporate comms at Dunkin' Indonesia and PR & IR at DailyCo. Ex-CMO at ACV Capital, founder of C2 Media, and former Tech in Asia senior editor.
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WPP's Paul Marobella hosts NYF's State of the Biz podcast exploring brand disruption and strategy with industry leaders. A must-listen for CMOs navigating advertising's inflection point.
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Samsung tests whether full-service agencies deliver better results than specialist models. The $120M account review could reshape how Asia-Pacific tech brands structure agency partnerships.
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TikTok projects APAC creator economy to hit $1.2T by 2030 as authenticity beats polish. CMOs must shift budgets toward genuine creator content to drive conversions.
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Hyundai Motor Group extends Havas partnership, betting on data-driven media and AI to boost customer acquisition across global markets.
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Nine's $850M QMS acquisition removes a major buyer from Australia's OOH market, intensifying consolidation pressure on independent players like oOh!media.
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JCDecaux Australia creates national revenue director role to centralize programmatic OOH growth as digital ad spending accelerates across the region.
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Wynstan and Victory Blinds consolidate media under Optimise Media, balancing performance strategy with protection of their iconic jingles built over decades.
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TBWA HAKUHODO's Hosoda joins MAD STARS 2026 final jury, positioning Japanese creative leadership to shape global advertising standards. CMOs should watch how AI-resistant ideas influence award criteria.
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MIQ replaces its APAC CEO with decentralized market leadership, signaling a shift away from regional coordination. What this means for your Asia strategy.
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Vietnam's food safety crackdown backfired spectacularly, stranding 1,800+ containers in 10 days. CMOs in food and logistics must prepare for supply chain chaos and market consolidation ahead.
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Nunn Media acquires Thump Media to deploy proprietary AI platform, signaling how independent agencies must scale through technology to compete with holding companies.
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Highlight's new CEO appointment signals accelerating observability demand in APAC, where 61% of firms juggle five-plus tools. Leadership restructuring positions the platform to capture consolidation opportunities as the region's market races toward $1.4 billion by 2030.