news
DDB Asia Under Review as Omnicom-IPG Merger Advances
Omnicom's US$13.5B IPG merger puts DDB's 90+ Asian offices at risk as three rival networks take priority. CMOs must prepare for account reshuffles.
Leighton Cosseboom
Founder of Mission Media. A marketing entrepreneur and veteran operator in Southeast Asia, leading corporate comms at Dunkin' Indonesia and PR & IR at DailyCo. Ex-CMO at ACV Capital, founder of C2 Media, and former Tech in Asia senior editor.
lists
Top 5 SEO Link-Building Tools for Asia's CMOs, Compared
Local backlinks deliver 3-4x better rankings in Asia. Here's how to pick the right link-building tool for your Singapore or Hong Kong team.
news
Meta Quietly Dropped a Lead Generation Feature That Could Cut Your CAC
Meta's new lead gen tools cut CAC by 26% in Q5. Direct Salesforce integration and AI-powered campaigns are reshaping how Asian brands capture qualified leads.
news
Starbucks China Stake Sale Draws Bids, Brand Loyalty Metrics Tracked
Starbucks' China stake sale signals a strategic retreat as local rivals capture market share. CMOs must learn how premium brands survive in price-driven markets.
guides
How Estée Lauder Won Asia: 5 Risk-Ready Moves CMOs Can Copy
Estée Lauder reversed a 5% sales decline with AI-driven market intelligence and supply chain diversification. Here are five risk-ready moves CMOs can copy to beat volatility in Asia.
news
BYD’s PR Tightrope Across Three Continents
BYD's profit plunged 33% as China's EV price war intensifies, but overseas sales surged 160%. CMOs must learn how to manage crisis messaging across conflicting market narratives.
news
Beijing Blinks, TikTok’s US Sale Cleared for Takeoff
China's TikTok sale approval clears the way for a US deal that protects 170 million users and 7 million businesses relying on the platform for marketing and sales.
news
Apple’s $4T Signal: What It Means for IR Strategy in Asia
Apple hits $4T as iPhone 17 demand reshapes Q4 messaging for Asian IR teams. Supply chain diversification and AI strategy clarity are now critical talking points.
campaigns
Booze & Brand Equity: Don Julio's Experiential Activation in Hong Kong
Don Julio's Hong Kong Día de Muertos activation across four premium bars offers CMOs a live test of experiential ROI during peak Q4 season.
campaigns
Fear Floats: HBO’s Global IT Campaign Goes Viral Across Asia
HBO's red-balloon blitz across five Asian cities blends social seeding with street scares to drive IT premiere buzz. A masterclass in experiential marketing for streaming launches.
news
Asia’s Media Giants Should Pay Attention to This $60B Warning Shot
Warner Bros. Discovery's $60B sale review signals a turning point for media M&A. Asian executives must learn: scale works only with disciplined integration and a clear strategy.
lists
Comms Lens: 11 Asian Financiers Pushing ESG Agendas in 2025
Eleven Asian financiers are moving beyond net-zero pledges to deploy real capital in 2025. Here's which ones CMOs should track for sustainability storytelling.