lists
Comms Lens: 11 Asian Financiers Pushing ESG Agendas in 2025
Eleven Asian financiers are moving beyond net-zero pledges to deploy real capital in 2025. Here's which ones CMOs should track for sustainability storytelling.
Leighton Cosseboom
Founder of Mission Media. A marketing entrepreneur and veteran operator in Southeast Asia, leading corporate comms at Dunkin' Indonesia and PR & IR at DailyCo. Ex-CMO at ACV Capital, founder of C2 Media, and former Tech in Asia senior editor.
news
WPP Lawsuit 2025: What Asian Leaders Need to Know
WPP faces a US securities lawsuit over July profit warnings that triggered an 18% stock drop. Asian leaders must understand how dual-listed companies manage investor relations during legal crises.
insights
What’s Working in Singapore? Top 5 Influencer Tactics in 2025
Singapore's 62% engagement rate with influencer content is reshaping 2025 budgets. Short videos and product demos timed three days before purchase drive the highest conversions.
lists
11 Tools to Monitor Brand Mentions and Elevate Asian Market Reputation
Brand reputation swings fast in Asia. Monitor mentions across TikTok, Reddit, and Shopee in real-time to catch crises before they hit revenue.
news
How “Recession Glam” Is Forcing CMOs to Rethink Premium
Recession Glam is forcing CMOs to rethink premium: smaller sizes, transparent ingredients, and luxury packaging at mass-market prices.
news
Omnicom PR's 7.5% Decline and How Asia's CMOs Can Prevent Slumps
Omnicom's 7.5% PR revenue drop exposes event-cycle dependency. Asia's CMOs must build digital-first strategies to weather demand swings.
lists
7 Useful Podcast Platforms for Asian Leaders in 2025
Podcast platforms are now strategic for Asian leaders as the region's market hits US$5.9B in 2024. Choose based on audience location, goals, and analytics capabilities.
campaigns
SGSecure’s Viral Campaign Exposed a 93% Crisis Readiness Failure
Viral campaign hit 1.1M views, but 93% of people failed to act on staged threats. CMOs must bridge the gap between awareness and actual crisis readiness.
brands
What Happens When Heineken Takes Over Seoul’s Rooftops?
Heineken transforms Seoul's empty rooftops into social hubs, proving brands can solve urban loneliness while building loyalty through shared experiences.
news
Taste Orchard’s Termination Sparks a PR Test for Retail Brands
Taste Orchard's early lease termination exposes a cascading risk for retail brands: sub-tenants lose protection when master leases crack, threatening cash flow and expansion plans across Asia.
news
Safety is the New Brand Equity: Lessons From Xiaomi’s EV Meltdown
Xiaomi's 11.7% stock plunge after safety concerns shows how fast trust erodes in Asia's real-time media. CMOs must treat safety as brand equity, not compliance.
brands
Why Samsung is Doubling Down on SLS Alliance
Samsung shifts from one-off sponsorships to multi-year community partnerships with SLS, betting that sustained brand presence drives 300% higher engagement and stronger ROI.