Founder of Mission Media. A marketing entrepreneur and veteran operator in Southeast Asia, leading corporate comms at Dunkin' Indonesia and PR & IR at DailyCo. Ex-CMO at ACV Capital, founder of C2 Media, and former Tech in Asia senior editor.
news
Coupang's data leak investigation tests customer trust across Asia as regulators demand tougher penalties. CMOs must treat security breaches as retention crises, not compliance checkboxes.
news
Paramount's revised Warner Bros bid faces shareholder pushback as Netflix's lower offer gains traction. For CMOs, this signals which streaming giant will control premium content and Asia's growing Gen Z audience.
news
Shein dodged a full French ban, but regulators are tightening the screws on ultra-fast fashion platforms. What's your compliance strategy?.
insights
EA's $55B Saudi takeover frees the gaming giant to invest aggressively in Asia's fastest-growing markets. CMOs must understand how private ownership reshapes gaming as a brand platform.
insights
Rakuten's AI generated US$65M in operating income by prioritizing cost-efficient, task-specific models over massive foundation models. A playbook for Asian CMOs under budget pressure.
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AI music clones are flooding Spotify and Apple Music, forcing APAC brands to assess IP and reputation risk as platforms struggle to prevent fraud.
brands
Kia's zombie ad got 86 complaints but passed regulators. The gap between compliance and community sentiment poses real brand safety risks for APAC marketers.
news
Sony takes 49% of Vietnam's YeaH1 Label to scale digital music across Southeast Asia. Here's why this partnership model matters for your expansion strategy.
brands
VinFast's $1B Indonesia plant transforms it into Southeast Asia's EV export hub, challenging Chinese and Japanese rivals in the region's fastest-growing market.
news
Publicis Vietnam taps Edelman's Huw Gildon as CSO to unify strategy across creative, media, and PR. Vietnam's 7.5% digital ad growth is forcing CMOs to prioritize the market.
brands
SpaceX's pre-IPO playbook—controlled liquidity, regular valuation signals—costs Asian companies 25-75 basis points and billions in valuation. Here's what CMOs must learn before 2026.
insights
Asia's brands waste billions on influencers while losing narrative control. Learn how to rebuild credibility and track ROI in the creator economy.