Founder of Mission Media. A marketing entrepreneur and veteran operator in Southeast Asia, leading corporate comms at Dunkin' Indonesia and PR & IR at DailyCo. Ex-CMO at ACV Capital, founder of C2 Media, and former Tech in Asia senior editor.
brands
Jollibee's three-brand sweep of ASEAN's top restaurant rankings reveals a portfolio strategy Western chains can't replicate. Here's why it matters for your competitive positioning.
news
Coda merges with Recharge to create a $1.75B global payments giant, consolidating Asian and European operations under Singapore leadership. Here's why the deal signals fintech's cross-border consolidation trend.
news
McCann Singapore absorbs MullenLowe in strategic post-IPG merger, combining digital expertise with global network to compete with WPP and Publicis in Southeast Asia.
news
Havas China promotes Joanne Zhou to lead AI-powered media strategy across Greater China, betting on localized AI tools to compete with GroupM and Publicis in Asia's digital advertising race.
news
Edelman appoints Vietnam MD and APAC strategy chief to drive regional expansion and coordinate cross-market growth in 2025.
news
YouTube Shorts' algorithm now buries videos older than 30 days, forcing Asian brands to triple weekly output or lose visibility entirely.
campaigns
Suntory finally reveals what -196 means in Droga5's surreal new films, turning three years of consumer confusion into a viral storytelling moment that educates while entertaining.
news
Netflix's $60B Warner Bros. bid could reshape Asian streaming by consolidating HBO and studio content. CMOs must prepare for major licensing shifts across India, Southeast Asia, and beyond.
news
Hepmil's founders chose a Publicis exit over Series B funding, citing M&A execution risks. A cautionary tale for Southeast Asian startups as venture capital dries up.
campaigns
Central ditches gift-giving guilt with self-gifting campaign that drove 12% foot traffic growth. Thailand's retailers are winning by embracing real consumer behavior over holiday fantasy.
news
SKYN measures couples' heartbeat synchronization in Japan to prove emotional connection over product specs. A bold biometric play that sidesteps sexual wellness regulations through relationship-focused storytelling.
news
MassiveMusic consolidates four music services into one unified brand to help CMOs build consistent sonic identities across markets.