news
YouTube Makes Bold Play for TV Budgets With Creator Premieres
YouTube is stealing TV budgets with creator premieres, signaling a seismic shift in how brands allocate advertising spend for 2025.
Leighton Cosseboom
Founder of Mission Media. A marketing entrepreneur and veteran operator in Southeast Asia, leading corporate comms at Dunkin' Indonesia and PR & IR at DailyCo. Ex-CMO at ACV Capital, founder of C2 Media, and former Tech in Asia senior editor.
news
Jewelry Giant Pandora Sets Up Asia HQ in Singapore
Pandora plants Asia HQ in Singapore to escape China's collapse and tap a $287B regional jewelry market. The move signals a major luxury brand pivot toward Southeast Asia and India.
news
Omnicom-IPG Deal Targets $750 Million Savings, APAC in Focus
Omnicom-IPG merger targets $750M savings, but APAC faces agency consolidation risks. CMOs must prepare for potential account conflicts and reduced vendor diversity.
news
Localization, TikTok Shop Fuel Chinese Brand Growth in SE Asia
Chinese brands are dominating SE Asia with localization and TikTok Shop, forcing legacy players to rethink pricing and distribution strategies.
news
ZUS Coffee’s Crisis Response Shows Why Employee Loyalty Is the New PR
ZUS Coffee's swift defense of its assaulted barista sparked 281K social mentions and 70% negative sentiment toward the customer. CMOs: employee loyalty now drives brand reputation more than customer appeasement.
guides
Southeast Asia SEO: 11 Proven Plays to Boost ROI in 2026
Southeast Asia SEO demands multilingual expertise and mobile-first infrastructure. Here are 11 proven plays to boost organic ROI in 2026.
news
Singapore’s Aviation Fuel Levy Tests Airline Brand Positioning in Asia
Singapore's SAF levy forces airlines to choose: absorb costs or pass them to passengers. CMOs must prepare for pricing transparency battles as competitors in unregulated markets undercut.
news
TikTok, Meta Face Malaysian Probe Into Drug and Scam Ads
TikTok and Meta face Malaysian probes over drug and scam ads. Regulators are demanding accountability as platforms struggle with illegal content enforcement.
news
Catcha Digital Acquires TechNave to Capitalize on Consumer Tech Advertising
Catcha Digital acquires TechNave to build Southeast Asia's first integrated tech-lifestyle ad network. CMOs gain access to 2M+ monthly users across Malay, English, and Chinese markets.
news
PHD and OMD Australia Get New CEOs in Omnicom’s Regional Reboot
Omnicom splits PHD and OMD Australia leadership after consolidating Oceania operations. CMOs should watch how unified structures compete for share in Asia's booming digital ad market.
news
Euromonitor: APAC Brands Pivot to Micro-Personalization
53% of APAC marketers expect personalization to reshape industries by 2026. Brands deploying AI-powered micro-targeting are already seeing double the revenue growth.
news
Grab Taps VaynerMedia to Craft 16K Different Ads Across Asia
VaynerMedia's AI platform generated 16,000 tailored ads for Grab across Asia. CMOs can now scale culturally relevant creative within traditional budgets and timelines.