Founder of Mission Media. A marketing entrepreneur and veteran operator in Southeast Asia, leading corporate comms at Dunkin' Indonesia and PR & IR at DailyCo. Ex-CMO at ACV Capital, founder of C2 Media, and former Tech in Asia senior editor.
campaigns
HBO's red-balloon blitz across five Asian cities blends social seeding with street scares to drive IT premiere buzz. A masterclass in experiential marketing for streaming launches.
news
Warner Bros. Discovery's $60B sale review signals a turning point for media M&A. Asian executives must learn: scale works only with disciplined integration and a clear strategy.
lists
Eleven Asian financiers are moving beyond net-zero pledges to deploy real capital in 2025. Here's which ones CMOs should track for sustainability storytelling.
news
WPP faces a US securities lawsuit over July profit warnings that triggered an 18% stock drop. Asian leaders must understand how dual-listed companies manage investor relations during legal crises.
insights
Singapore's 62% engagement rate with influencer content is reshaping 2025 budgets. Short videos and product demos timed three days before purchase drive the highest conversions.
lists
Brand reputation swings fast in Asia. Monitor mentions across TikTok, Reddit, and Shopee in real-time to catch crises before they hit revenue.
news
Recession Glam is forcing CMOs to rethink premium: smaller sizes, transparent ingredients, and luxury packaging at mass-market prices.
news
Omnicom's 7.5% PR revenue drop exposes event-cycle dependency. Asia's CMOs must build digital-first strategies to weather demand swings.
lists
Podcast platforms are now strategic for Asian leaders as the region's market hits US$5.9B in 2024. Choose based on audience location, goals, and analytics capabilities.
campaigns
Viral campaign hit 1.1M views, but 93% of people failed to act on staged threats. CMOs must bridge the gap between awareness and actual crisis readiness.
brands
Heineken transforms Seoul's empty rooftops into social hubs, proving brands can solve urban loneliness while building loyalty through shared experiences.
news
Taste Orchard's early lease termination exposes a cascading risk for retail brands: sub-tenants lose protection when master leases crack, threatening cash flow and expansion plans across Asia.