news
Why B2B Fintech is Betting Big on Sports Culture
Airwallex partners with Arsenal and Spike Lee to reach business buyers through sports culture. A new playbook for B2B fintech brands.
Leighton Cosseboom
Founder of Mission Media. A marketing entrepreneur and veteran operator in Southeast Asia, leading corporate comms at Dunkin' Indonesia and PR & IR at DailyCo. Ex-CMO at ACV Capital, founder of C2 Media, and former Tech in Asia senior editor.
news
Why Marketers Should Care About HP's Device-Native Ad Pitch
HP becomes a media company with device-native ads on 100M laptops. Asian CMOs must decide if this ad format belongs in their media plan.
news
The Real Cost Behind Amazon's 'Free' Video Ads Tool
Amazon's new free AI video generator for Australian advertisers sounds too good to be true. Here's what the 'democratization' story leaves out and why it matters for your SMB.
news
Publicis Builds AI Engine in Singapore, Not Just Another Office
Publicis launches AI hub in Singapore to build proprietary marketing tools for Asia. This signals where global agencies are heading.
guides
The Complete Guide to First-Party Data Activation: From Consent to Revenue
Master first-party data activation across Singapore, PIPL, and PDPA. Learn the five-step framework CMOs need to build trust-first programs and unlock 8x ROI.
insights
When 86% of Consumers Abandon the Funnel, So Should Your Strategy
Traditional marketing funnels are broken. New data shows 86% of consumers abandon linear paths. Here's why your attribution model is costing you millions.
news
Ad Tech Firm Signals Institutional Scaling With Triple C-Suite Reshuffles
Channel Factory's C-suite reshuffles signal professionalization in contextual ad tech amid APAC's 14.1% digital ad spend growth.
insights
How TSMC and SK Hynix Became AI's Essential Infrastructure
Taiwan and South Korea dominate AI chip supply. Here's why TSMC and SK Hynix control the most critical infrastructure bottleneck in global technology.
brands
How Competitors' Downfall Built Bunnings' Trust Brand
Bunnings topped Australia's trust rankings for nine quarters. But the story isn't about what Bunnings did right—it's about what competitors did catastrophically wrong.
insights
APAC Brands Are Winning Google—And Losing AI Search
Google AI Overviews now dominate 25% of searches, yet 73% of ranking brands get zero mentions. APAC marketers must shift from click metrics to AI visibility or lose buyers entirely.
brands
The Functional Drinks Category Lucky Saint Wants to Enter
Lucky Saint moves from alcohol-free beer into functional drinks with an electrolyte lager, targeting post-workout occasions. A brand strategy deep-dive on category expansion and the structural limits of non-alcoholic beverages.
campaigns
Why ShopMy's Human Stylists Reveal the Limits of Affiliate Commerce
ShopMy's curation service reveals affiliate commerce conversion gaps. Critical for Asian brand leaders rethinking creator spending in 2026.