Founder of Mission Media. A marketing entrepreneur and veteran operator in Southeast Asia, leading corporate comms at Dunkin' Indonesia and PR & IR at DailyCo. Ex-CMO at ACV Capital, founder of C2 Media, and former Tech in Asia senior editor.
brands
RIMOWA's "For a Lifetime of Lives" campaign uses premium filmmaking and endorsements from BLACKPINK's Rosé and Lewis Hamilton to reframe durability as legacy. A masterclass in heritage brand storytelling.
news
M+C Saatchi Middle East appoints Lana Bdeir as Chief Growth Officer, a newly created role to unify the agency's specialist services under one commercial leader as it competes for integrated mandates.
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Google's AI Overviews suppress 58% of organic search clicks—up from 34.5% eight months ago. CMOs must move beyond traditional ranking metrics.
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DataDoe launches Amazon Data MCP to connect AI tools directly to real operational data. Why sellers ditch manual exports for structured data infrastructure.
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Japanese agency TBWA\HAKUHODO's smartphone eye camera device has enabled 170,000 medical exams across 60 countries. A shift from ads to social products.
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Fusion5 appoints Alice Piselli as Planning Manager with performance focus, signaling the UAE agency's confidence in its client base and commitment to specialist talent during market pressure.
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Middle Eastern agencies claimed 22 One Show awards and 22 Clios in May. IMPACT BBDO, Saatchi & Saatchi, and Memac Ogilvy are reshaping global creative standards.
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Specialist publisher ad revenue has collapsed as Google AI Overviews redirect traffic. PR agencies now allocate 7-12% budgets to publisher support to sustain earned media channels.
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Swatch's Royal Pop launch exposed a critical vulnerability in teaser marketing: when information gaps exist, AI tools now generate aspirational concepts that real products can't match. Despite consumer disappointment, the watches sold out—revealing a paradox between imagination and purchasing.
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Almarai ditched TV for a Fortnite branded island, signaling how FMCG brands are pivoting to gaming platforms to reach Gen Z and millennials.
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Zeta Global and Snowflake announce the Open Semantic Interchange, a vendor-neutral data standard designed to eliminate conflicting metrics across marketing stacks and improve AI reliability.
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Search is fragmenting. 37% of consumers now use ChatGPT or Perplexity instead of Google. Marketing teams need a visibility strategy—and the tools are finally here.