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Why CMOs Are Exiting Fortune 500 Companies in Record Numbers
49% of Fortune 500 marketers have lost the CMO title. Why brands eliminate the role and what it means for Asian marketing leaders.
Leighton Cosseboom
Founder of Mission Media. A marketing entrepreneur and veteran operator in Southeast Asia, leading corporate comms at Dunkin' Indonesia and PR & IR at DailyCo. Ex-CMO at ACV Capital, founder of C2 Media, and former Tech in Asia senior editor.
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The Specialist vs. The Generalist: What Verizon's Agency Shift Reveals
Verizon Value dropped award-winning Golin for a specialist social agency, signaling a major shift in how brands evaluate PR partners. What this means for generalist agencies.
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The Women's Sports Audience Worth US$256B—and Why Brands Missed It
ION's WNBA bet drove 23.37M viewers and 700bp margin gains. Women's sports is now a US$256B market—and early movers lock exclusivity.
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The PR Desperation Index: When Absurdity Becomes Brand Strategy
Brands weaponizing economic anxiety through fake job appointments and ironic pricing stunts. Rowan Adams calls it "Recession-Indicating Creative"—but Asian CMOs should beware the long-term trust cost.
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Edelman EMEA Chief Hesselink Steps Down After 10-Year Tenure
Edelman's EMEA president exits after a decade amid flat revenue. Leadership departure signals mounting pressure on top communications agencies globally.
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Inside WPP's Overhaul: From Complexity to Client Focus
WPP appoints new global client growth presidents as the advertising giant confronts 8% revenue decline, major client losses, and organizational complexity that has undermined execution.
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Why Holding Companies Are Suddenly All-In on Sports Marketing
Major holding companies are acquiring sports marketing agencies. Ogilvy, Publicis, and Omnicom moves signal growth bets ahead of the 2026 World Cup and 2028 Olympics.
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Why Chat Ads Are Displacing Feed Ads Across Major Platforms
Chat-based ads from Snapchat deliver 38-point awareness gains with 93% acceptance, marking a major industry shift away from feed advertising.
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The Upfront Just Became a Software Sale—Amazon Leads the Shift
Amazon collapsed content and ad-tech negotiations at its 2026 Upfront, signaling a shift toward bundled DSP sales. APAC leaders must understand how this changes platform negotiation power.
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Publicis Raises Sadoun's Pay 20% to Match Big Three Rivals
Publicis boosts Arthur Sadoun's package 20% to match WPP and Omnicom CEOs. Three holding companies recalibrate executive pay simultaneously, signaling talent competition at the C-suite.
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US Soccer Appoints Orchestra as PR Agency of Record
US Soccer appoints Orchestra as PR Agency of Record for the 2026 World Cup, signaling how sports organizations are formalizing their communications strategy.
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AI Adoption Surges While Consumer Trust Collapses
73% of consumers use AI, but only 13% completely trust it. Asian marketers face a growing confidence gap as adoption accelerates.