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Tonic Communications Opens Brisbane Office, Hires Subway PR Director
Tonic Communications expands into Brisbane with Subway's former PR director leading Queensland operations. The move marks the agency's third hub in 12 months across ANZ.
Leighton Cosseboom
Founder of Mission Media. A marketing entrepreneur and veteran operator in Southeast Asia, leading corporate comms at Dunkin' Indonesia and PR & IR at DailyCo. Ex-CMO at ACV Capital, founder of C2 Media, and former Tech in Asia senior editor.
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How Malaysia Airlines Scaled Creative Production 80% Faster
Malaysia Airlines formalized a retainer with Kingdom Digital to automate creative production across 20+ countries, cutting turnaround times by 80%. The shift reflects competitive pressure driving technology adoption in airline marketing.
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Esky Ditches Traditional Ads for TikTok-First Creator Campaign
Esky ditches traditional ads for a TikTok-first creator model, producing 90+ assets from a single shoot with 16 creators. Australian brands are rapidly adopting full-funnel social strategies.
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Publicis Rules Out DSP Build, Pivots Fully to AI Strategy
Publicis CEO rules out building a competing DSP, pivoting fully to AI as 86% of Q1 revenue now comes from AI-powered systems. The move follows a dispute with The Trade Desk over hidden fees.
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Why Traditional Agency Model Falters in APAC: Enero Case Study
Enero Group's share price hit a 10-year low as traditional agency holding companies face structural collapse across APAC. WPP and Dentsu are abandoning the model entirely.
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Omnicom Lures Dentsu Executive to Lead OMD Brisbane Growth
Harry Jayaweera returns to Omnicom as OMD Brisbane's Managing Partner, bringing 15+ years of media leadership. The move signals Omnicom's aggressive expansion ahead of Brisbane's 2032 Olympics.
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Publicis ANZ Posts 7.6% Growth, Outpaces Global Peers in Q1
Publicis ANZ delivered 7.6% organic growth in Q1 2025, outpacing global peers and the APAC region. The Atomic 212 acquisition and AI-powered services drove momentum for the Australian operation.
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Sydney Agency Reborn Hires European AI Expert to Close Creative Gap
REBORN appoints Harvard-trained Mike Bubenicek to close Australia's creative AI gap. The hire targets the 32-point divide between surface-level AI adoption and strategic integration in local agencies.
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AKQA Australia Appoints World-Ranked Strategist Kyle Duckitt as Strategy Director
AKQA Australia names The One Club's third-ranked strategist Kyle Duckitt as Executive Strategy Director, completing a five-discipline leadership build to compete for complex client assignments.
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Burson ANZ Leader Tom Horn Exits Amid WPP PR Unit Sale Talks
Burson ANZ leader Tom Horn departs for in-house role as WPP considers selling its global PR business. Second senior exit in weeks signals leadership instability.
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News Corp Launches Glamour Australia as Digital-First Brand in 2026
News Corp Australia debuts Glamour as a digital-first brand in June 2026, expanding its Condé Nast portfolio with social-first content targeting young Australians.
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Leadership Transition at Assembly as APAC CEO Exits Post-Rebrand
Assembly Global replaces its APAC CEO with a federated leadership model following the ADK Global acquisition. What this means for agency consolidation in Asia.