news
Middle East Brands Shift Event Strategy as 2026 Sporting Calendar Intensifies
As the Middle East enters its most event-dense year, brands must shift focus from scale to audience needs. Authentic presence beats dominance.
Leighton Cosseboom
Founder of Mission Media. A marketing entrepreneur and veteran operator in Southeast Asia, leading corporate comms at Dunkin' Indonesia and PR & IR at DailyCo. Ex-CMO at ACV Capital, founder of C2 Media, and former Tech in Asia senior editor.
news
The Cost of IP Negligence: Four Trademark Disputes That Exposed Brand Risks
Nike and Adidas faced major trademark losses in 2025, not from rivals but from their own IP management failures. Four cautionary cases reveal critical risks for Asian brand teams.
news
GeeLark Launches Android 16 Cloud Phones for Social Teams
GeeLark's Android 16 cloud phones help social teams manage TikTok, Instagram, and WhatsApp at scale. Cloud phones address what desktop tools and emulators can't: native mobile-platform compatibility.
news
Healthcare PR Leadership Shift: Client Success Beats Practice Expertise
Lisa Talbot's move to lead Spectrum Science signals a shift: PR agencies now hire for client relationships, not just practice expertise. What this means for APAC leaders.
news
Why Gerety Awards Is Rethinking the Traditional Awards Model
Gerety opens its judging process with jury insight panels and a 1,000-exec screening reel, changing how agencies benchmark against global creative standards.
news
Why B2B Fintech is Betting Big on Sports Culture
Airwallex partners with Arsenal and Spike Lee to reach business buyers through sports culture. A new playbook for B2B fintech brands.
news
Why Marketers Should Care About HP's Device-Native Ad Pitch
HP becomes a media company with device-native ads on 100M laptops. Asian CMOs must decide if this ad format belongs in their media plan.
news
The Real Cost Behind Amazon's 'Free' Video Ads Tool
Amazon's new free AI video generator for Australian advertisers sounds too good to be true. Here's what the 'democratization' story leaves out and why it matters for your SMB.
news
Publicis Builds AI Engine in Singapore, Not Just Another Office
Publicis launches AI hub in Singapore to build proprietary marketing tools for Asia. This signals where global agencies are heading.
guides
The Complete Guide to First-Party Data Activation: From Consent to Revenue
Master first-party data activation across Singapore, PIPL, and PDPA. Learn the five-step framework CMOs need to build trust-first programs and unlock 8x ROI.
insights
When 86% of Consumers Abandon the Funnel, So Should Your Strategy
Traditional marketing funnels are broken. New data shows 86% of consumers abandon linear paths. Here's why your attribution model is costing you millions.
news
Ad Tech Firm Signals Institutional Scaling With Triple C-Suite Reshuffles
Channel Factory's C-suite reshuffles signal professionalization in contextual ad tech amid APAC's 14.1% digital ad spend growth.