Founder of Mission Media. A marketing entrepreneur and veteran operator in Southeast Asia, leading corporate comms at Dunkin' Indonesia and PR & IR at DailyCo. Ex-CMO at ACV Capital, founder of C2 Media, and former Tech in Asia senior editor.
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Click Frenzy and Power Retail entered liquidation as event-driven retail media models struggle with structural monetization limits. Low CPMs and inventory fragmentation are crippling Asia-Pacific platforms.
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Burson taps Edelman's Sujata Mitra as U.S. Earned Media Chair, signaling the agency's push to rebuild its media relations capabilities amid WPP's broader restructuring and revenue pressures.
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Typo launches its first global concept store in Malaysia with a complete visual rebrand, signaling Cotton On Group's commitment to experiential retail across Asia.
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Horizon Media's new OS platform consolidates 200+ ad tech tools into one command center, replacing fragmented multi-login systems. The model challenges legacy trading desk practices with transparent, performance-based fees.
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82% of UAE gamers use gaming to manage stress and anxiety, reshaping how brands should approach in-game advertising with empathy-first strategies rather than transactional tactics.
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YouTube positions itself as a direct TV competitor at its 2026 Brandcast, leveraging Nielsen data and AI tools to capture traditional broadcast advertising budgets.
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AI agents are eliminating loyalty program 'breakage' by instantly verifying offers and optimizing discounts in real time. Retailers must rebuild infrastructure for sub-250ms response times or lose customer value.
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Netflix hires Instacart exec Kelly Pakula as VP Global Communications, signaling investment in strategic comms leadership and Asia-Pacific regional capacity.
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Fenty Beauty's Rose Amber AI advisor on WhatsApp signals a shift in beauty commerce strategy. Messaging platforms now drive discovery and sales, not just customer service.
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84% of advertisers are moving budgets to AI-driven media buying as Yahoo and PubMatic's new Ad Context Protocol removes intermediaries and recovers 15-20% in wasted spend.
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Rival DSPs pitched agencies hard after Publicis audited Trade Desk, but no media buyers switched platforms. The real issue: CMOs care about results, not transparency theater.
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Purchase data is replacing viewer counts as the standard for TV ad measurement across Asia-Pacific. A Circana-Roku campaign delivered 35% more sales with half the impressions, signaling TV can now match digital accountability.