Founder of Mission Media. A marketing entrepreneur and veteran operator in Southeast Asia, leading corporate comms at Dunkin' Indonesia and PR & IR at DailyCo. Ex-CMO at ACV Capital, founder of C2 Media, and former Tech in Asia senior editor.
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Australia's A$67B creative sector secured government backing for mandatory AI licensing, rejecting copyright carve-outs. A watershed moment for creator protection globally.
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Commonwealth Bank ends its 14-year relationship with M+C Saatchi, opening its creative account to pitch as the agency faces mounting losses across Australia.
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Spark Foundry names Christian Solomon as Melbourne MD, bringing six years of China digital experience from Mediacom. The appointment signals the agency's push into AI-driven client solutions.
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ARN files counter-claim as Kyle Sandilands dispute escalates in Federal Court over A$85M in alleged wrongful termination. The case exposes contract vulnerabilities for broadcasters across Asia-Pacific.
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Three-quarters of journalists now spot AI-written pitches, damaging PR credibility instantly. As newsrooms rely more on press releases than ever, the trust gap between PR teams and media is widening.
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We Are Different, Agent99 PR, and Herd MSL lead ANZ sweep at CommsCon Awards 2026. New award categories and stricter judging raise competitive standards across APAC PR industry.
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Unilever Foods taps SAMY to lead influencer marketing across 13 markets including Indonesia and Philippines. The shift signals Southeast Asia's growing importance in creator-led brand building.
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Miro acquires Reforge to embed AI-powered product strategy tools into its workspace platform. The deal signals how enterprise teams are shifting from building faster to deciding what to build first.
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Korean skincare brand Beauty of Joseon generated 68% of early UK sales through affiliate creators on TikTok Shop. The creator-first strategy outperformed paid advertising as K-Beauty searches surge 125% on the platform.
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WPP elevates Japan CEO Kyoko Matsushita to lead Creative APAC, overseeing six agency brands as part of its Elevate28 restructuring strategy.
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SaaS research platform Ideally names ArchiPro's former CEO as APAC Commercial Head, signaling aggressive enterprise expansion as regional B2B marketers struggle with research confidence gaps.
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OpenAI names Kiran Mani as first APAC Managing Director, signaling structural shift as Asia-Pacific hits 28% of global AI market. A major move for enterprise adoption across India, Southeast Asia, and beyond.