news
When Market Leaders Exit: What APAC Brands Should Know
When Kyle & Jackie O exited Sydney radio, their 12.7% audience scattered rather than transferred. APAC brand leaders must rethink succession planning and audience retention strategies.
Leighton Cosseboom
Founder of Mission Media. A marketing entrepreneur and veteran operator in Southeast Asia, leading corporate comms at Dunkin' Indonesia and PR & IR at DailyCo. Ex-CMO at ACV Capital, founder of C2 Media, and former Tech in Asia senior editor.
news
NYF Appoints VML's Bamford to Lead New Creative Strategy Jury
New York Festivals launches first dedicated Creative Strategy jury, appointing VML's Ellie Bamford to chair. The category honors advertising that combines insight-driven strategy with measurable business results.
news
Omnicom Media APAC CEO Tony Harradine Sets Three Post-Merger Priorities
Omnicom completes US$13B IPG acquisition and outlines three-point APAC roadmap. Unified structure launches January 2026 with Australia as pilot market.
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WPP CEO Rose Eyes A$26.5M Payout Despite 64% Share Collapse
WPP's new CEO Cindy Rose could earn up to A$26.5M by 2030 despite the company's 64% share price collapse. Her pay package is heavily tied to turnaround performance.
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Why Media Governance Gaps Leave Newsrooms Exposed to Ownership Crises
Australian Community Media executives backed journalists' no-confidence vote against co-owner Anthony Catalano amid assault allegations. The crisis exposes how governance failures at ownership level can contradict editorial missions.
news
Kao Launches Bioré in South Korea With Unified 15-Market Campaign
Kao's Bioré enters South Korea with a unified 15-market campaign anchored by K-pop group Stray Kids. The move signals Kao's aggressive expansion strategy across Asia's largest sunscreen market.
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Nord Anglia Education Appoints Omnicom Media Vietnam as Regional Agency
Nord Anglia Education consolidates media buying across 19 Asian schools under Omnicom Media Vietnam, shifting from fragmented school-level operations to unified regional strategy.
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Asia's Creator Marketing Gap Widens—Here's How Brands Can Close It
Dentsu X launches Creator Catalyst to help Asian brands move beyond one-off influencer activations. The framework addresses a critical gap: 60% of marketers struggle to align creators with brand values.
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Coca-Cola's World Cup Anthem Reveals a New Playbook for Brand-Building in Asia
Coca-Cola launches Real Thing Records to build permanent music infrastructure for World Cup 2026, signaling Asia as a key development market. The phased campaign strategy reshapes how brands sustain engagement across regional time zones.
lists
12 Pitch-Building Platforms for APAC Agencies
Independent APAC agencies need better pitch tools to compete with regional networks. This guide covers 12 platforms for faster deck building, prospect engagement tracking, and competitive intelligence.
news
Why APAC's $36 Trillion Market Demands Precision in Creative Briefs
APAC CMOs cite vague creative briefs, not budget cuts, as the top cause of campaign failure. New leadership mandates demand culturally specific briefs to capture $36 trillion in regional growth.
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Microsoft Appoints AI Creative Director in Australia for Video Standards
Microsoft is building dedicated creative governance for AI-generated video by appointing an Australia-based AI creative director for Clipchamp and Copilot. The hire signals how enterprises will manage quality standards as generative video becomes standard.