news
Why Trust Now Trumps Discounts in Indonesia's Ramadan Market
Indonesian consumers are ditching discounts for trust-driven purchases this Ramadan. CMOs must rebuild loyalty through transparency, not promotions.
Leighton Cosseboom
Founder of Mission Media. A marketing entrepreneur and veteran operator in Southeast Asia, leading corporate comms at Dunkin' Indonesia and PR & IR at DailyCo. Ex-CMO at ACV Capital, founder of C2 Media, and former Tech in Asia senior editor.
news
Samsung India Moves Media Mandate as Ad Agency Consolidation Intensifies
Samsung India ditches Omnicom over conflict fears as ad agency consolidation reshapes APAC. What CMOs need to know about holding company instability.
news
How Cadillac's Nostalgia Strategy Positions EVs for Premium Australian Buyers
Cadillac launches all-electric in Australia with nostalgia-driven campaign, pairing 1950s heritage with EV innovation to win premium buyers skeptical of new brands.
news
Edelman Trust Barometer 2026: Asia's Diverging Confidence Gaps
Asia's trust landscape is fracturing: Japan hits 90% insularity while China and Indonesia soar at 77-76%. CMOs must act now.
news
Sling & Stone Names First Australia MD as APAC Agencies Formalize Leadership
Sling & Stone appoints first Australia MD as APAC agencies formalize leadership structures. What it signals about agency consolidation in 2025.
news
Publicis APAC Creates First Regional CCO Role, Names Naomi Michael
Publicis APAC creates first regional CCO role as it expands across five sub-regions and integrates major acquisitions. What this means for managing communications at scale.
news
How Talent Costs Forced ARN's Hand in On-Air Crisis
Talent costs at 57% of EBITDA forced ARN's board to publicly suspend Kyle and Jackie O after an on-air breakdown. A cautionary tale for media leaders managing star-dependent business models.
news
Why Money Can't Fix APAC's Burnout Problem
High-paid APAC professionals are leaving anyway. Salary increases won't fix burnout driven by lack of growth and purpose.
news
Envato Cuts 30% Workforce in AI-Focused Restructure
Envato cuts 30% of staff to fund AI investments post-Shutterstock acquisition. A pattern emerging across APAC tech as companies prioritize automation over headcount.
news
Malaysia Opens Corruption Probe Into RM1.1B Arm Holdings Deal
Malaysia's anti-corruption agency launches formal probe into RM1.1B Arm Holdings deal, signaling tougher scrutiny of high-value government tech partnerships across Asia.
news
DBS China Captures 38% of Panda Bond Market, Wins Principal License
DBS China dominates Panda bonds with 38% market share and wins principal underwriting license. CMOs should track how Asian banks are capturing cross-border capital flows.
news
Amazon Repositions Value as Premium Strategy in Australia
Amazon ditches discount messaging for "smart spending" in Australia, signaling a premium value repositioning across Asia Pacific.