Founder of Mission Media. A marketing entrepreneur and veteran operator in Southeast Asia, leading corporate comms at Dunkin' Indonesia and PR & IR at DailyCo. Ex-CMO at ACV Capital, founder of C2 Media, and former Tech in Asia senior editor.
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SHAREit transformed from file-sharing app to 2.4B-user ad network, now competing directly with Google and Meta in emerging markets. CMOs must understand this alternative inventory source.
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Webinar platform choice is now core marketing infrastructure in APAC. Here's how to pick the right one for your pipeline.
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Meta's retail media playbook is coming to APAC. Zitcha hired two former Meta executives to capture share of the region's $97.8B retail media market.
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Australia's AI platforms face A$49.5M fines for failing age-gating by March 2026. With 60% unprepared, CMOs must prepare for regional compliance costs and potential service restrictions.
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Vinyl Group snaps up Val Morgan Digital for US$10.5M, consolidating premium content licenses across ANZ to challenge Nine Entertainment and News Corp.
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Telstra revives its viral "Wherever We Go" campaign with new characters, building on 27M TikTok views. CMOs: proven franchises drive memorability and earned media at lower spend.
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Using "Lunar New Year" instead of "Chinese New Year" cost G-Dragon revenue in his largest market. CMOs must audit terminology choices before they trigger boycotts.
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Cathay Pacific suspended Middle East flights within hours of geopolitical escalation, setting a crisis communication benchmark for Asia-Pacific airlines. Speed and clarity became competitive advantages.
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Nestlé's market-by-market restructuring exposes how APAC communications fragmentation can amplify layoff messaging risks. CMOs must coordinate regional narratives before inconsistent employee and media messaging damages brand equity.
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Brands now face criminal liability from creator partnerships as Vietnam prosecutes influencers and Asia tightens enforcement. CMOs must rebuild vetting protocols immediately.
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When creator family brands fracture publicly, Asian CMOs face hidden contract risks. The D'Amelio rift reveals why sponsored deals with family units need crisis clauses.
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Experiential marketing spend in Asia will exceed $6B by 2026. Here's how to pick the right activation agency for your next brief.