News
Meta Quietly Dropped a Lead Generation Feature That Could Cut Your CAC
Meta just rewrote the rules of lead gen in Asia. Cheaper ads, free API, and AI tools for comms pros.
Leighton Cosseboom
Founder of Mission Media. A marketing entrepreneur and veteran operator in Southeast Asia, leading corporate comms at Dunkin' Indonesia and PR & IR at DailyCo. Ex-CMO at ACV Capital, founder of C2 Media, and former Tech in Asia senior editor.
News
Starbucks China Stake Sale Draws Bids, Brand Loyalty Metrics Tracked
Starbucks’ China pivot shows CMOs how to localize for price-driven customers without sacrificing brand equity.
Guides
How Estée Lauder Won Asia: 5 Risk-Ready Moves CMOs Can Copy
Estée Lauder’s playbook gives Asian CMOs clear lessons on driving growth while managing risk in volatile markets.
News
BYD’s PR Tightrope Across Three Continents
BYD must juggle investor crisis comms at home with global growth stories abroad, all while managing scrutiny over pricing and quality.
News
Beijing Blinks, TikTok’s US Sale Cleared for Takeoff
China approved TikTok’s US sale, ending a three-year standoff. Here's what it means for marketing teams.
News
Apple’s $4T Signal: What It Means for IR Strategy in Asia
Apple reports fourth-quarter results on October 30. IR teams across Asia are watching the call for fresh updates on demand, AI plans, and supply resilience.
Campaigns
Booze & Brand Equity: Don Julio's Experiential Activation in Hong Kong
Don Julio’s Halloween takeover in Hong Kong shows CMOs how cultural storytelling and experiential strategy can lift Q4 revenue.
Campaigns
Fear Floats: HBO’s Global IT Campaign Goes Viral Across Asia
HBO Max flooded Asia with red balloons, turning landmarks from Singapore to Bangkok into eerie horror scenes.
News
Asia’s Media Giants Should Pay Attention to This $60B Warning Shot
Warner Bros. Discovery put itself on the auction block in what could be the decade’s biggest media deal. It’s a live lesson in scale, strategy, and discipline.
Lists
10 Marketing & Comms Job Openings in Southeast Asia
A live, verified list of communications roles across Southeast Asia, helping professionals find new opportunities with direct application links.
Lists
Comms Lens: 11 Asian Financiers Pushing ESG Agendas in 2025
Asia’s most active ESG financiers, which stories they care about, and the metrics PR and IR leaders need to watch.
News
WPP Lawsuit 2025: What Asian Leaders Need to Know
WPP faces a shareholder lawsuit. The firm plans to “vigorously defend” the case, as no court has ruled against it.