Founder of Mission Media. A marketing entrepreneur and veteran operator in Southeast Asia, leading corporate comms at Dunkin' Indonesia and PR & IR at DailyCo. Ex-CMO at ACV Capital, founder of C2 Media, and former Tech in Asia senior editor.
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Legacy publishers are replacing search-driven revenue with branded content partnerships. DMG Media's 100-person creator operation generates 250M+ views per video, signaling a structural shift in how publishers monetize.
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Seven West Media and Southern Cross Austereo's merger generated a 50-fold spike in sports audio downloads within days. The combined entity is now testing unified TV-audio sales strategies ahead of the 2026 Rugby League World Cup.
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Seven-SCA's merger unlocked a 50-fold surge in cricket commentary downloads by aligning TV, radio, and streaming. CMOs should watch how cross-platform integration drives audience growth.
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Bray Leino creates its first CCO role to unify creative leadership across three agencies and five sectors. Wayne Deakin's appointment signals a strategic push toward integrated creative management amid a 39% profit decline.
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A US court ruled Meta and Google liable for addictive platform design, awarding $6M damages. This bellwether case reshapes brand risk exposure across 1,600+ plaintiffs and signals major regulatory pressure ahead.
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Over 90% of ABC staff voted to strike after rejecting management's below-inflation pay offer. The walkout signals growing media industry pressure on wages and talent retention across Australia.
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Versant joins multiple bidders pursuing Vox Media's 40-show podcast network featuring Kara Swisher and Brené Brown. The deal reflects media's shift toward non-linear revenue as valuations decline.
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OpenAI expands ChatGPT advertising to Australia following US success, offering marketers premium placements at $60 CPM. Free and Go tier users will see topic-matched ads while paid subscribers remain ad-free.
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Vinyl Group lost two senior commercial leaders within weeks of closing its A$10.5M Val Morgan Digital acquisition. Leadership instability during M&A integration threatens execution of growth targets.
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WPP's Ogilvy exits IBM's creative review after 32 years, citing commercial tensions. The split signals how balance-of-trade friction between tech and agency giants reshapes agency-client relationships.
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Isentia's former Chief Commercial Officer Russ Horell takes the helm at Private Media, signaling publishers are prioritizing revenue expertise over editorial credentials amid advertising pressures.
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Private Media's appointment of Russ Horell signals a broader industry shift: publishers are prioritizing commercial expertise in leadership roles to navigate flat digital revenues despite overall market growth.