Founder of Mission Media. A marketing entrepreneur and veteran operator in Southeast Asia, leading corporate comms at Dunkin' Indonesia and PR & IR at DailyCo. Ex-CMO at ACV Capital, founder of C2 Media, and former Tech in Asia senior editor.
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Carlsberg's audio-first Lunar New Year campaign across five Asian markets generated 1.52 billion reach using a single music track. The strategy shows how sonic branding drives engagement over passive visual campaigns.
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Georgie Gardner departs Nine Network after 24 years as the broadcaster consolidates streaming and broadcast operations. What this means for Australian news talent strategy.
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Leo India claimed APAC Creative Agency of the Year at Spikes Asia 2026 with 13 metals, including two Grand Prix. The win demonstrates how institutionalized creative excellence drives competitive advantage across multiple brands.
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Singapore enterprises are investing in agentic AI at 44%, far outpacing the global average of 34%. Digital sovereignty concerns are reshaping vendor decisions across the region.
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Marty O'Halloran, retired global chairman of DDB Worldwide, joins Thrive PR as strategic advisor. The move signals a shift toward talent-driven growth amid APAC PR consolidation.
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McDonald's Japan broke 50 years of tradition by telling job applicants they didn't have to smile. The counterintuitive campaign hired 100,000 workers and forced the brand to rewrite its service manual.
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CEO Jeff Howard and two senior executives departed the newly merged SCA-Seven entity within weeks, triggering a 7% share price decline. Leadership instability threatens US$25-30M cost-saving targets.
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Mandai Wildlife Group separates its CMO and CSO roles as it prepares for Mandai Wildlife Reserve completion. The structural split reflects how destination marketers scale from development into brand-building phases.
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DBS Bank names VML APAC co-CEO Audrey Kuah as Group Head of Marketing, consolidating all marketing functions and launching a creative pitch across Singapore and Hong Kong.
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Indosat achieved an 11-hour uninterrupted TikTok livestream record during Indonesia's peak Eid travel season, demonstrating network reliability across 75 homecoming routes. The feat showcases how telecom operators leverage content marketing to build brand credibility during high-pressure periods.
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Indosat earned a MURI record for an 11-hour uninterrupted TikTok livestream during Eid peak travel, maintaining 90 Mbps speeds. The stunt demonstrates network resilience on Indonesia's busiest migration corridor.
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Agoda reports 55% spike in Hari Raya bookings across SEA, with Japan and China entering top destinations. Visa policy changes are directly driving measurable travel demand.