Marcus Teo is a Singapore-based journalist covering marketing, media, PR, the creator economy, and AI across APAC. Drawing on agency and publishing experience, he writes for business leaders navigating the evolving media landscape.
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Kogan’s AI agents now resolve most handled conversations without human escalation while customer satisfaction rises. The case gives retail CMOs a clearer test for automation: measure true resolution, preserve human access and redesign frontline roles.
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REALMS is positioning cultural strategy as the connective layer between brand teams and specialist agencies. Its launch asks CMOs to decide who aligns social, creators, earned, media, content and experiences before separate channel plans harden.
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The New York Times is using 175 years of advertising to sell more than reach. Its archive turns historical context into a premium media asset, giving publishers and CMOs a clearer test of what trusted environments should add beyond impressions and whether that value deserves a distinct budget.
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Hector is tying quick-commerce advertising to inventory, pricing and dark-store fulfilment, then attaching fees to measurable outcomes. The model gives CMOs a sharper test: whether connected data can turn media optimisation into accountable commercial action.
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Infillion’s Foursquare acquisition combines location signals with Catalina purchase data and media execution. The tighter stack may improve offline attribution, but CMOs need contract terms that preserve data access, methodological scrutiny and independent checks for accountability.
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AnyMind connects livestream analytics, campaign discovery and payments in one workflow. As Twitch opens similar tools to more creators, CMOs can treat livestream sponsorship as managed media, but only with standards for attribution, brand safety and creator control.
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R/GA's BRDNA Sequencer turns brand systems into instructions coding agents can use. The launch raises a practical CMO question: who owns the rules, regional exceptions and approvals when AI produces brand work inside everyday design tools across markets?
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Clean Creatives' searchable 2026 F-List documents 1,321 fossil fuel contracts across 802 agencies. The database gives CMOs a new reason to verify agency client conflicts, regional affiliates and disclosure rules before a pitch becomes a reputational problem.
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Target has put marketing, guest experience, Roundel and Target+ under one executive. The structure gives its CMO direct influence over customer trust and commerce revenue, raising a sharper governance question for retailers building media and marketplace businesses.
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After four years teaching consumers that Uber Eats delivers far more than takeaway, the platform is trying to make relief its next distinctive asset. “Phew” tests whether a mature delivery brand can turn functional breadth into an emotional reason to choose it.
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Old Navy's MrBeast campaign lifted traffic to its online kids assortment by more than 22%, offering an early test of creator-led retail marketing. CMOs should now connect creator reach to product demand, customer acquisition and sales before treating the model as a turnaround engine.
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Beco’s court setback shows why challenger brands cannot validate comparative advertising line by line. CMOs must substantiate the conclusion consumers are likely to draw from the full creative execution, especially when health, safety or ingredient claims carry the attack.