Deliveroo Exits Singapore After 11 Years, Cites Market Saturation
Deliveroo shuts down Singapore operations March 4, 2026, citing market saturation and thin margins. DoorDash's coordinated exit across four markets signals strategic retreat from unprofitable regions.
Deliveroo announced on February 25, 2026, that it will cease operations in Singapore on March 4, 2026, ending an 11-year presence in one of Southeast Asia's most competitive food delivery markets.
DoorDash Winds Down Four Markets Simultaneously
The Singapore closure is part of a coordinated exit by parent company DoorDash across four countries. The company is simultaneously winding down operations in Qatar, Japan, and Uzbekistan under its Deliveroo and Wolt brands.
Mission Media
Miki Kuusi, Head of DoorDash International and CEO of Deliveroo, confirmed the decision. "We've made the difficult decision to wind down operations in Qatar, Singapore, Japan, and Uzbekistan," Kuusi said. "Our priority is supporting our teams and partners through an orderly transition as we focus on the geographies where we can offer the best products and build for long-term success."
Deliveroo's platform will remain live until 3:00 PM on March 4. Kroll has been appointed as liquidator to manage the wind-down. Outstanding rider fees and incentives will be paid by March 10, 2026. DoorDash confirmed the four-market exits will not materially affect its financial outlook, with guidance issued on February 18, 2026, remaining unchanged.
Singapore's Market Conditions Drove the Decision
Singapore's food delivery market has reached a structural inflection point. Despite broader growth across Southeast Asia, Singapore is characterized as one of the slowest-growing food delivery markets in the region, marked by saturation, thin margins, and entrenched local competitors.
Grab and foodpanda dominate the market and are well positioned to absorb Deliveroo's displaced restaurant partners, riders, and customers. Notably, foodpanda acquired certain Deliveroo assets in Hong Kong following that market's exit in March 2025, a precedent that may inform how the Singapore wind-down unfolds.
Deliveroo's exit follows its Hong Kong withdrawal in early 2025, where the platform went offline on April 7, 2025. The Hong Kong exit established the operational template now applied in Singapore, including a short transition window, stakeholder communications, and structured asset disposition.
Rapid Post-Acquisition Restructuring Raises Strategic Questions
DoorDash completed its acquisition of Deliveroo in October 2025. At the time, DoorDash co-founder and CEO Tony Xu described it as "the beginning of a new chapter, not the end of an old one," adding that combining global scale with Deliveroo's existing operations would enable the company to "serve more people, in more places, with greater impact."
Within approximately four months of closing the deal, DoorDash initiated wind-downs across four markets. The rapid shift from acquisition optimism to market exits illustrates how post-deal portfolio reviews can surface market-level realities not fully visible before a transaction closes.
DoorDash operates in more than 40 countries but is actively consolidating toward fewer, higher-margin markets. The company stated its decision "follows a review of country specific conditions, and our focus on investing where we see the clearest path to sustainable scale and long-term leadership."
What Comes Next for Singapore's Food Delivery Sector
With Deliveroo's departure, Singapore's food delivery market consolidates further around Grab and foodpanda. For restaurant partners and advertisers previously active on Deliveroo, fewer competing platforms means reduced options for promotional partnerships and potentially higher costs for visibility on surviving platforms.
Kuusi acknowledged the weight of the decision. "Over the last eleven years we have been proud to help shape food delivery in Singapore," he said, "giving consumers access to a wide variety of restaurant and grocery partners."
Deliveroo's Singapore platform goes offline on March 4, 2026, with the liquidation process managed by Kroll in the weeks that follow.
Want to stay up-to-date on the stories shaping Asia's media, marketing, and comms industry? Subscribe to Mission Media for exclusive insights, campaign deep-dives, and actionable intel.
