Why DoorDash Needs a Decade-Long Airbnb Veteran in ANZ

DoorDash has appointed Nick Sinclair as marketing director for Australia and New Zealand, effective February 2, 2025, making him the platform's most senior marketing leader across both markets.

Sinclair joins from Airbnb, where he spent more than a decade leading marketing across the Asia-Pacific region.

Sinclair Takes Broad Mandate Across DoorDash's Full Business

The ANZ marketing director role carries end-to-end responsibility for brand building, customer growth, retention, and partnerships. Sinclair's remit covers all three sides of DoorDash's business: consumers, merchants, and Dashers (the platform's delivery workers).

Sinclair reports directly to DoorDash's global chief marketing officer while also sitting on the ANZ leadership team. The dual reporting structure is designed to connect global brand direction with local market decisions.

"What excites me most about DoorDash is the opportunity to build a brand that genuinely reflects the role we play in people's everyday lives, from supporting local businesses to helping consumers access more of their neighbourhood," Sinclair said.

He added: "There's strong momentum in ANZ, and I'm looking forward to shaping a marketing approach that's both locally grounded, creatively ambitious and delivers growth for the business."

DoorDash Expands Beyond Restaurant Delivery in ANZ

The appointment comes as DoorDash actively broadens its offering in Australia and New Zealand. The platform is moving beyond restaurant delivery into grocery, retail, and its subscription product, DashPass, repositioning itself as a wider local commerce platform.

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That expansion requires marketing that speaks to multiple audiences at once. Sinclair's remit reflects that complexity, covering restaurants, grocery, retail, subscription services, and partnerships simultaneously.

Sinclair brings more than 20 years of experience across the US, Asia-Pacific, and Australia, with leadership roles based in San Francisco, Singapore, and Sydney.

Airbnb APAC Background Shapes Sinclair's Credentials

At Airbnb, Sinclair led regional marketing across Asia-Pacific during a period of rapid growth and significant brand change. His work included the Country Pub Project, a targeted Australian campaign that delivered a reported 30% revenue uplift for participating regional pubs, alongside improvements in brand awareness and favorability.

That track record in designing marketing programs with measurable commercial outcomes for local business partners is directly relevant to DoorDash's merchant-facing strategy in ANZ.

Senior Platform Marketing Talent in High Demand Across APAC

Sinclair's move from Airbnb to DoorDash reflects broader talent movement among senior marketing executives across high-growth platform businesses in the region. Executives with experience scaling US-based, marketplace-style businesses in APAC are actively sought across the sector.

Airbnb is simultaneously recruiting for marketing leadership roles, including a growth marketing lead focused on hotels and luxury categories, requiring nine or more years of consumer product marketing experience.

Sinclair is based in Sydney and commenced the role on February 2, 2025.