Mars Rolls Out Gemini Enterprise to 65,000+ Employees in AI Platform Overhaul

Mars has expanded its partnership with Google Cloud, selecting Gemini Enterprise as the primary AI platform for its entire global workforce. The deployment spans Petcare, Snacking, and Food & Nutrition operations and was announced April 22, 2026 at Google Cloud Next '26.

The move gives all Mars employees access to AI assistants capable of handling multi-step tasks, a single platform for enterprise search, and tools for building internal AI applications. The strategic objective is straightforward: eliminate the friction created by disconnected AI tools spread across departments and make it easier for staff to extract value from information locked in legacy systems.

One Platform, One Source of Truth

The deployment centers on Mars IQ, the company's proprietary internal AI platform architecture. Gemini Enterprise sits within that structure as a common layer, the interface through which employees access company knowledge and create task-specific agents using low-code and no-code tools.

"Our digital investments at Mars enable unlocking the potential of our Associates and delivering real, sustainable business value that supports our growth," said Marina F. Bellini, Global Head of Digital Technologies at Mars and President of Mars Global Services. "Our strategic partnership with Google Cloud on Gemini Enterprise builds on years of great learnings and innovation and strengthens the modular architecture powering our proprietary AI platform, Mars IQ."

The initial rollout targets end-to-end workflows in demand planning and employee productivity. Teams in marketing, sales, and R&D are among the first to use the system for tasks including research, innovation support, creative briefs, and early-stage brand materials.

What Employees Actually Get

At the practical level, the platform delivers three capabilities. The first is unified enterprise search, a single query interface that pulls from across the company's data infrastructure. Mars cited the example of a research scientist who can now query decades of internal nutritional studies alongside current market data in a single session, collapsing a process that previously took months.

The second is AI assistants for specific operational tasks. Employees can build their own agents. Examples include factory diagnostic tools for technicians on production lines and supply chain assistants for identifying ingredient sourcing alternatives.

The third is governance. Internally built agents operate under controls within Gemini Enterprise designed to keep applications secure and compliant. That governance layer addresses what Mars explicitly named as a catalyst for the move: the proliferation of disconnected AI tools across large organizations creates fragmented data access and compliance risk.

The Marketing Stakes

Mars Lead Global CMO Gülen Bengi framed the Gemini Enterprise deployment as directly tied to the company's commercial agenda. "The magic of Mars is our brilliant Associates, our iconic brands, and our ever-learning culture we operate in. This unified platform puts us in a great position to put business solutions at the core with technology as the enabler. We see incredible potential in our partnership as we bring solutions like One Demand AI to Mars, accelerating our growth pillars of innovation, brand building, and end-to-end sales execution," said Bengi, who also serves as Global Chief Growth Officer at Mars Snacking.

One Demand AI, Mars' agentic model for demand planning, is among the solutions being brought to scale through the Gemini Enterprise infrastructure.

FMCG Peers Follow the Same Playbook

For large enterprises navigating AI adoption, Mars' approach reflects a growing conviction that the problem is no longer access to AI tools but the management of too many of them. Google Cloud's Karthik Narain characterized the deployment as a model for the industry: "Mars is pioneering a model where AI acts as a collaborative partner to the workforce. Gemini Enterprise brings the best of Google to every employee, for every workflow."

Mars and PepsiCo both announced Google Cloud partnerships for enterprise-wide AI transformation on the same day at Cloud Next '26, with Unilever also signing a deal to build an AI-first digital backbone for its global brand portfolio.

Mars is a family-owned business with annual sales exceeding US$65 billion. Its portfolio spans brands including M&M'S, Snickers, Pedigree, Royal Canin, and Whiskas, with its veterinary network covering Banfield, BluePearl, VCA, and AniCura.