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Polished ads are tanking in Asia as 90% of consumers trust creator content more. CMOs must reallocate budgets to authentic creators or lose relevance.
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TBWA Singapore launches APAC's first marketing AI lab with government backing to compress brand prototyping from months to weeks. Here's why CMOs should care.
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WPP elevates proven new business leaders to Mindshare Australia's C-suite as the holding company executes a major restructure to reverse revenue decline.
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Publicis merges Japan and South Korea into a US$70B sub-region to serve multinational clients expecting seamless cross-border agency partnerships.
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Fifty5Blue separates from WPP ownership to compete independently in Asia's measurement market. The rebrand signals a direct challenge to Nielsen and GfK's regional dominance.
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AI demand surged 70% in Singapore, but 41% of professionals feel unprepared. The real problem: employers can't find skilled talent despite an active labor market.
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Agora and FPT partner to automate banking customer service across Southeast Asia with AI voice agents. Banks need faster support to match real-time payment growth.
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Qantas splits loyalty strategy from execution, investing US$50M in a Sydney-based marketing center to manage 50+ concurrent campaigns for 18M members.
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Indonesia's $900B sovereign fund faces a credibility test in year two as governance ratings plummet and analysts demand proof beyond announcements.
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Attribution platforms are filling APAC's measurement gap as cookies disappear. CMOs need to pick the right tool to prove which ads actually drive sales.
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ARN Media's 68% profit collapse signals radio's structural decline across APAC. CMOs must accelerate digital-first strategies as traditional broadcast becomes a shrinking revenue base.
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Politico launches Australia operations targeting policy insiders with "Canberra Playbook." The move fills a gap in Australia's concentrated media landscape dominated by News Corp and Nine Entertainment.