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NYF Launches State of the Biz Podcast with WPP's Paul Marobella

WPP's Paul Marobella hosts NYF's State of the Biz podcast exploring brand disruption and strategy with industry leaders. A must-listen for CMOs navigating advertising's inflection point.

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Full-Service vs. Specialist: Samsung Tests Agency Model

Samsung tests whether full-service agencies deliver better results than specialist models. The $120M account review could reshape how Asia-Pacific tech brands structure agency partnerships.

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TikTok Projects APAC Creator Economy to Hit $1.2T by 2030

TikTok projects APAC creator economy to hit $1.2T by 2030 as authenticity beats polish. CMOs must shift budgets toward genuine creator content to drive conversions.

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Why Hyundai Motor Group Is Doubling Down on Data-Driven Media

Hyundai Motor Group extends Havas partnership, betting on data-driven media and AI to boost customer acquisition across global markets.

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Nine's QMS Acquisition Squeezes Independent OOH Players

Nine's $850M QMS acquisition removes a major buyer from Australia's OOH market, intensifying consolidation pressure on independent players like oOh!media.

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JCDecaux Australia Creates National Revenue Director Role

JCDecaux Australia creates national revenue director role to centralize programmatic OOH growth as digital ad spending accelerates across the region.

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Wynstan and Victory Blinds Appoint Optimise Media as Consolidated Agency

Wynstan and Victory Blinds consolidate media under Optimise Media, balancing performance strategy with protection of their iconic jingles built over decades.

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TBWA HAKUHODO's Hosoda Named to MAD STARS 2026 Final Jury

TBWA HAKUHODO's Hosoda joins MAD STARS 2026 final jury, positioning Japanese creative leadership to shape global advertising standards. CMOs should watch how AI-resistant ideas influence award criteria.

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MIQ Restructures APAC Leadership, Replaces Regional CEO

MIQ replaces its APAC CEO with decentralized market leadership, signaling a shift away from regional coordination. What this means for your Asia strategy.

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Vietnam Suspends Food Safety Rules After 10-Day Implementation Crisis

Vietnam's food safety crackdown backfired spectacularly, stranding 1,800+ containers in 10 days. CMOs in food and logistics must prepare for supply chain chaos and market consolidation ahead.

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Nunn Media Acquires Thump Media in Push for Tech-Driven Scale

Nunn Media acquires Thump Media to deploy proprietary AI platform, signaling how independent agencies must scale through technology to compete with holding companies.

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Highlight Appoints New CEO as Observability Demand Surges in APAC

Highlight's new CEO appointment signals accelerating observability demand in APAC, where 61% of firms juggle five-plus tools. Leadership restructuring positions the platform to capture consolidation opportunities as the region's market races toward $1.4 billion by 2030.