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PHD Wins US$10M Mandai Wildlife Media Account Across 7 Markets

PHD wins US$10M Mandai Wildlife account across seven Asia-Pacific markets, leveraging AI-driven strategy to coordinate multi-market campaigns from Singapore.

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Lim Kok Thay Named RWS Chairman as Genting Centralizes Control

Lim Kok Thay consolidates control of Resorts World Sentosa as Genting restructures leadership to compete with Marina Bay Sands.

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Man of Many Appoints Head of Social as Video Budgets Surge

Man of Many hires veteran podcast producer as video budgets surge across APAC. Here's why publishers are racing to build in-house production teams.

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Coca-Cola's Multi-Genre Music Play Targets Cross-Gen World Cup Fans

Coca-Cola taps J Balvin, Amber Mark, and Travis Barker to reimagine Van Halen's "Jump" for World Cup 2026, signaling how brands use cross-genre music to reach fractured fan bases.

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Pepsi Turns Coldplay Kiss Cam Viral Moment Into Super Bowl Ad

Pepsi turns a viral Coldplay kiss cam moment into Super Bowl gold, casting Coca-Cola's polar bear in a compromising position. A masterclass in rapid-response culture marketing.

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OPPO Shifts from Specs to Storytelling in Cricket-Led Reno15 Push

OPPO ditches specs for storytelling in cricket-led Reno15 push. CMOs should note: cultural moments beat product features for driving engagement.

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Hang Seng's Celebrity CNY Play Targets Q1 Deposit Competition

Hang Seng deploys celebrity ambassadors and HK$1M lucky draw to capture Q1 deposits as digital banks double their market share. Cultural marketing becomes survival strategy.

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Mercedes S-Class Faces 35% Price Gap vs Chinese Luxury Rivals

Mercedes faces a 35% price premium against Chinese rivals like Huawei's Maextro S800. CMOs must understand how legacy brands defend positioning when cost advantages shift to domestic competitors.

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AI Assistants Now Drive 25% of Retail Traffic in Asia

AI assistants now drive a quarter of retail traffic in Asia. CMOs must optimize product data for AI discovery or risk being invisible to shopping chatbots.

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Nine Entertainment Exits Radio, Buys QMS for $850M

Nine ditches radio and buys QMS for $850M to control 58% of Australia's DOOH market. A decisive pivot from broadcast to digital-first advertising.

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Australian Open Drives 2.3B Social Impressions via Cultural Strategy

Australian Open generated 2.3B social impressions by ditching broadcast-only strategy for creator content and fashion collabs. Here's how sports marketers should rethink engagement.

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ESPN Taps Stephen A. Smith for Australia Super Bowl Campaign

ESPN uses Stephen A. Smith to encourage Australian fans to take sick leave for Super Bowl LX, legitimizing workplace viewing conflicts ahead of exclusive broadcast rights in 2027.