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Leo Indonesia Creates McDonald's 35-Year Anniversary Film
McDonald's Indonesia taps Leo Indonesia to celebrate 35 years with culturally authentic storytelling that prioritizes local values over brand achievements.
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Beauty Outpaces Fashion as China Luxury Spending Shifts Domestic
Chinese beauty surges while fashion and watches plummet as luxury spending shifts domestic. CMOs must rethink category strategies.
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Virtus Health Launches 'Call to Balls' Campaign Amid Sperm Donor Shortage
Virtus Health uses cheeky humor to tackle Australia's sperm donor shortage, proving bold creative can drive behavior change in healthcare marketing.
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Why Alibaba's $549M AI Bet Triples Rival Spending This CNY
Alibaba's $549M Qwen AI push triples rival spending this CNY, signaling how platform wars now hinge on holiday user acquisition.
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Apple's 2026 CNY Film Merges Live Action, Stop-Motion on iPhone 17 Pro
Apple's iPhone 17 Pro stars in a 12-minute CNY film blending live action and stop-motion. See how brands weaponize product storytelling during Asia's biggest shopping moment.
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BBDO Bangkok Jumps to 10th in Asia Agency Rankings
BBDO Bangkok jumps to 10th in Asia's agency rankings by blending Thailand's surreal creativity with strategic rigor and measurable results.
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Trip.com Pivots to Pan-Asian Travel as International Bookings Surge 60%
Trip.com targets pan-Asian dominance as international bookings surge 60%. CMOs should track how the platform's regional expansion reshapes travel marketing strategies.
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PHD Wins US$10M Mandai Wildlife Media Account Across 7 Markets
PHD wins US$10M Mandai Wildlife account across seven Asia-Pacific markets, leveraging AI-driven strategy to coordinate multi-market campaigns from Singapore.
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Lim Kok Thay Named RWS Chairman as Genting Centralizes Control
Lim Kok Thay consolidates control of Resorts World Sentosa as Genting restructures leadership to compete with Marina Bay Sands.
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Man of Many Appoints Head of Social as Video Budgets Surge
Man of Many hires veteran podcast producer as video budgets surge across APAC. Here's why publishers are racing to build in-house production teams.
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Coca-Cola's Multi-Genre Music Play Targets Cross-Gen World Cup Fans
Coca-Cola taps J Balvin, Amber Mark, and Travis Barker to reimagine Van Halen's "Jump" for World Cup 2026, signaling how brands use cross-genre music to reach fractured fan bases.
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Pepsi Turns Coldplay Kiss Cam Viral Moment Into Super Bowl Ad
Pepsi turns a viral Coldplay kiss cam moment into Super Bowl gold, casting Coca-Cola's polar bear in a compromising position. A masterclass in rapid-response culture marketing.