news Burson Values Global Corporate Reputation Economy at $7.07 Trillion Burson values corporate reputation at $7.07 trillion, proving strong reputations drive up to 4.78% annual shareholder returns. CMOs must treat reputation as a quantifiable financial asset, not soft communications.
news PAL Safety Video Shows How Culture Transforms Compliance Content PAL transforms mandatory safety briefings into a telenovela-inspired film, proving compliance content can drive engagement when rooted in local culture. CMOs take note.
news OPPO's Agency Split Signals Performance Shift in Tech PR OPPO's agency reshuffle signals tech brands are ditching vanity metrics for measurable sales. Performance marketing is now table stakes in Asia's cutthroat smartphone wars.
news Asian Media Stocks Face $10M Trading Volume Bar for Index Inclusion Asian media stocks face a $10M daily trading volume barrier to index inclusion, while tech giants dominate benchmarks. CMOs must understand how index construction shapes investor perception of the sector.
news Alibaba Shifts From Chatbots to 'Agentic AI' With Qwen Integration Alibaba transforms Qwen from chatbot to "agentic AI," integrating Taobao, Alipay, and travel services to let 100M users shop and pay within one app.
news How Balter Turned Beer Coasters Into Brand Experience Tools Balter turned beer coasters into a self-help book to cut through digital noise. CMOs should rethink how physical formats drive engagement when social channels saturate.
news Netflix Taps Singapore's Nativex for 190M-Viewer Ad Platform Netflix's ad-supported tier hits 190M viewers. Nativex partnership gives brands access to premium inventory and first-party data targeting across global markets.
news Dentsu Sale Collapses as PE Firms Step Away, Shares Drop 11% Dentsu's $4.5B international sale collapses as PE firms walk away, forcing painful restructuring and 3,400 job cuts instead.
news Australia Rushes Hate Speech Law With No Media Exemptions Australia's hate speech bill lacks media exemptions, threatening press freedom. CMOs must prepare for stricter content rules across Asia-Pacific markets.
news New Platform Measures Brand Performance in AI Shopping Results ChatGPT is now recommending products directly to consumers, bypassing Google entirely. Evertune's new platform measures brand visibility in AI shopping results and reveals optimization strategies.
news McDonald's Singapore Launches Dual-Tier Plushie Loyalty Program McDonald's Singapore rewards superfans with exclusive plushies while targeting casual buyers—a dual-tier strategy that sustains engagement throughout Lunar New Year.
news Dentsu Elevates Queensland MD Chris Ernst to National Media Role Dentsu promotes Queensland MD Chris Ernst to national media role, signaling a shift toward internal talent development over external hires amid restructuring.