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Australian Indie Agencies Win Enterprise Clients as WPP Cuts Forecast
Australian indie agencies are stealing enterprise clients from WPP and holding companies. Here's why agility and AI platforms are winning.
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BuzzFeed, Junkee Alum to Lead Man of Many's Platform Push
Man of Many taps BuzzFeed and Junkee veteran to lead multimedia expansion across YouTube, TikTok, and podcasts. Here's why independent publishers are betting big on platform diversification.
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Asia Tech Recovery Runs Through Seoul and Shenzhen Studios
Asian tech leaders pivot from infrastructure to content monetization in 2026, with K-pop and Chinese gaming driving the shift toward AI-powered ecosystems.
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Singtel's NCS Names GIC Veteran Sam Liew as CEO
NCS taps GIC veteran Sam Liew as CEO, signaling a shift toward sovereign wealth expertise in enterprise tech leadership.
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OpenAI Launches ChatGPT Go Across Asia at S$13
OpenAI's ChatGPT Go hits Asia at S$13/month, targeting price-sensitive markets where Southeast Asian users engage 2.5x faster than Western Europe.
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Omnicom Names Andreas Krasser CEO of Hong Kong Operations
Omnicom consolidates Hong Kong creative operations under new CEO, signaling how major holding companies are restructuring post-acquisition to streamline client services.
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70% of PR Budgets to Stay Flat or Decline, Survey Finds
PR budgets are flatlined while leadership demands proof of value. Teams must bridge the measurement gap or face deeper cuts.
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Burson Values Global Corporate Reputation Economy at $7.07 Trillion
Burson values corporate reputation at $7.07 trillion, proving strong reputations drive up to 4.78% annual shareholder returns. CMOs must treat reputation as a quantifiable financial asset, not soft communications.
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PAL Safety Video Shows How Culture Transforms Compliance Content
PAL transforms mandatory safety briefings into a telenovela-inspired film, proving compliance content can drive engagement when rooted in local culture. CMOs take note.
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OPPO's Agency Split Signals Performance Shift in Tech PR
OPPO's agency reshuffle signals tech brands are ditching vanity metrics for measurable sales. Performance marketing is now table stakes in Asia's cutthroat smartphone wars.
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Asian Media Stocks Face $10M Trading Volume Bar for Index Inclusion
Asian media stocks face a $10M daily trading volume barrier to index inclusion, while tech giants dominate benchmarks. CMOs must understand how index construction shapes investor perception of the sector.
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Alibaba Shifts From Chatbots to 'Agentic AI' With Qwen Integration
Alibaba transforms Qwen from chatbot to "agentic AI," integrating Taobao, Alipay, and travel services to let 100M users shop and pay within one app.