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61% of Asian Marketers Boost Creator Budgets in 2026

Asian marketers are doubling down on creator partnerships in 2026, shifting from one-off deals to long-term relationships that deliver 3.5x higher engagement than traditional ads.

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Chinese Safety App Sileme Tops Charts, Rebrands to Demumu

Chinese safety app Sileme hits number one on Apple's China charts, then rebrands to Demumu for global expansion. Why the name change matters for Asian startups chasing international growth.

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How Lexus Transformed Sports Sponsorship Into Product Trial

Lexus turned tennis rally data into an interactive EV test drive at the ASB Classic, proving sports sponsorships can drive product trial beyond stadium walls.

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Melbourne Panel: AI Dashboards Deliver 420% ROI for Marketers

AI dashboards delivering 420% ROI are shifting APAC marketers from creative anxiety to operational wins. Automation is replacing spreadsheets, not strategists.

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Cognito Doubles Down on Financial Comms with Zhang Hire

Cognito appoints Edelman Smithfield's Tana Zhang as Hong Kong MD to expand financial comms and investor relations capabilities across Greater China.

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How DoubleVerify's IMDb Deal Tackles $1B CTV Waste Problem

DoubleVerify's IMDb deal cuts $1B in quarterly CTV waste by verifying where ads actually run. CMOs can finally justify streaming TV spend with transparent, AI-powered controls.

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NSW Pulls $12M SXSW Sydney Funding, Ending Festival After 3 Years

NSW pulls $12M SXSW funding, eliminating Asia-Pacific's only global creative festival after three years. Budget cuts trump growth metrics.

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Nielsen Hires TikTok's APAC GM as Regional Sales Leader

Nielsen taps TikTok's APAC ad chief to modernize measurement as 79% of Asian marketers shift budgets to digital channels. Here's why this hire matters for your strategy.

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VML ANZ Names Paul Bradbury CEO After TBWA Departure

VML ANZ taps TBWA veteran Paul Bradbury as CEO to lead 290-person operation managing Microsoft, Ford, and Nestlé. His track record: 30% revenue growth and a Cannes Grand Prix.

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Assembly Unifies Nine Asian Markets Under Single Brand

Assembly unifies nine Asian markets under one brand, deploying AI tools across 800+ employees. CMOs gain access to unified data infrastructure for faster, culturally relevant campaigns at scale.

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adjoe Brings Performance-Based Gaming Ads to 22M LINE Users

adjoe's gaming rewards platform reaches 22M LINE users in Taiwan, generating 40K downloads in 30 days. Performance-based ads are reshaping mobile marketing as privacy regulations limit traditional targeting.

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Australian Sunscreen Brand Pivots From Cinematic to Product-First Ads

Slather ditches cinematic storytelling for product-focused infomercials, using comedy and graphic effects to drive sun protection messaging to younger audiences.