news Coupang Data Leak Sparks Investigation, Tests Customer Trust in Asia Coupang's data leak investigation tests customer trust across Asia as regulators demand tougher penalties. CMOs must treat security breaches as retention crises, not compliance checkboxes.
news Paramount’s Latest Warner Bros Bid Faces Pushback, Keeping Netflix in the Lead Paramount's revised Warner Bros bid faces shareholder pushback as Netflix's lower offer gains traction. For CMOs, this signals which streaming giant will control premium content and Asia's growing Gen Z audience.
news Regulators Back Off Full Shein Ban, But Pressure On Fast Fashion Grows Shein dodged a full French ban, but regulators are tightening the screws on ultra-fast fashion platforms. What's your compliance strategy?.
insights Why EA Going Private Matters for Asia's Marketers and Gaming Audiences EA's $55B Saudi takeover frees the gaming giant to invest aggressively in Asia's fastest-growing markets. CMOs must understand how private ownership reshapes gaming as a brand platform.
insights Rakuten’s Affordable AI Strategy Offers a Lesson for Asia’s CMOs Rakuten's AI generated US$65M in operating income by prioritizing cost-efficient, task-specific models over massive foundation models. A playbook for Asian CMOs under budget pressure.
news APAC Labels Assess Brand Risk as AI Music Clones Spread AI music clones are flooding Spotify and Apple Music, forcing APAC brands to assess IP and reputation risk as platforms struggle to prevent fraud.
brands What Australia’s Most Complained-About Ad Tells Us About Brand Safety in APAC Kia's zombie ad got 86 complaints but passed regulators. The gap between compliance and community sentiment poses real brand safety risks for APAC marketers.
news Sony’s 49% Stake in YeaH1 Label Signals a New Way to Scale in Vietnam Sony takes 49% of Vietnam's YeaH1 Label to scale digital music across Southeast Asia. Here's why this partnership model matters for your expansion strategy.
brands Why VinFast’s Indonesia Plant Matters for Its Regional Brand Positioning VinFast's $1B Indonesia plant transforms it into Southeast Asia's EV export hub, challenging Chinese and Japanese rivals in the region's fastest-growing market.
news Publicis Taps Former Edelman APAC Strategist to Lead Vietnam Growth Publicis Vietnam taps Edelman's Huw Gildon as CSO to unify strategy across creative, media, and PR. Vietnam's 7.5% digital ad growth is forcing CMOs to prioritize the market.
brands How SpaceX Builds Investor Confidence Before Going Public SpaceX's pre-IPO playbook—controlled liquidity, regular valuation signals—costs Asian companies 25-75 basis points and billions in valuation. Here's what CMOs must learn before 2026.
insights The Influencer Gap Costing Asia's Brands Billions Asia's brands waste billions on influencers while losing narrative control. Learn how to rebuild credibility and track ROI in the creator economy.