News
How DoubleVerify's IMDb Deal Tackles $1B CTV Waste Problem
DoubleVerify's IMDb deal cuts $1B in quarterly CTV waste by verifying where ads actually run. CMOs can finally justify streaming TV spend with transparent, AI-powered controls.
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News
NSW Pulls $12M SXSW Sydney Funding, Ending Festival After 3 Years
NSW pulls $12M SXSW funding, eliminating Asia-Pacific's only global creative festival after three years. Budget cuts trump growth metrics.
News
Nielsen Hires TikTok's APAC GM as Regional Sales Leader
Nielsen taps TikTok's APAC ad chief to modernize measurement as 79% of Asian marketers shift budgets to digital channels. Here's why this hire matters for your strategy.
News
VML ANZ Names Paul Bradbury CEO After TBWA Departure
VML ANZ taps TBWA veteran Paul Bradbury as CEO to lead 290-person operation managing Microsoft, Ford, and Nestlé. His track record: 30% revenue growth and a Cannes Grand Prix.
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Assembly Unifies Nine Asian Markets Under Single Brand
Assembly unifies nine Asian markets under one brand, deploying AI tools across 800+ employees. CMOs gain access to unified data infrastructure for faster, culturally relevant campaigns at scale.
News
adjoe Brings Performance-Based Gaming Ads to 22M LINE Users
adjoe's gaming rewards platform reaches 22M LINE users in Taiwan, generating 40K downloads in 30 days. Performance-based ads are reshaping mobile marketing as privacy regulations limit traditional targeting.
News
Australian Sunscreen Brand Pivots From Cinematic to Product-First Ads
Slather ditches cinematic storytelling for product-focused infomercials, using comedy and graphic effects to drive sun protection messaging to younger audiences.
News
Mars, Disney Expand M&M's Marvel Partnership to 65 Markets
Mars and Disney scale M&M's Marvel partnership to 65 markets in 2026 with collectible packs and QR-unlocked digital prizes. A playbook for CPG brands leveraging IP to drive social sharing and retail velocity.
News
Google Joins AI Commerce Race with In-Search Checkout
Google's in-search checkout is live in the U.S. and coming to Asia. CMOs must decide if AI commerce integration is a channel shift or a customer acquisition game-changer.
News
Times Square DOOH Emerges as Post-IPO Showcase for Asian Brands
Grab uses Times Square billboards to showcase Southeast Asian tourism and SMEs post-IPO. A breakdown of how Asian brands build global credibility through landmark DOOH.
News
Bain: Global Luxury Client Base Shrinks to 330M in 2025
Luxury's active buyer base shrinks to 330 million globally as new customer acquisition falls 5%. CMOs must rebuild brand differentiation or risk irrelevance.
guides
The UGC Portfolio Guide: Five Essential Elements for Asia 2026
UGC portfolios are now procurement documents, not creative showcases. Learn the five audit-ready elements Asian brands use to vet creators in 2026.