news

Val Morgan Lands Vox Media’s Powerhouse Portfolio Across ANZ

Val Morgan secures 14 Vox Media titles across ANZ, positioning itself as Australia's largest youth network. CMOs gain consolidated access to 10 million monthly readers across tech, culture, and lifestyle.

news

Pinkfong’s $406M Debut Shows CMOs that Global IP Is the New Growth Engine

Pinkfong's $406M IPO proves global IP franchises are the new growth engine for Asian entertainment companies. CMOs must rethink licensing and merchandising as core revenue drivers.

news

Havas Denies WPP Talks, Prioritizes Targeted APAC Deals

Havas denies WPP merger talks, pivoting instead to targeted APAC acquisitions that drove 8.2% organic growth in Q3. CMOs should watch how smaller, strategic deals outperform mega-mergers in Asia's digital markets.

campaigns

Heinz Makes Ketchup the Hero of Southeast Asia’s Christmas Tables

Heinz positions ketchup as essential to Southeast Asian Christmas tables, with 78% of Thai and Filipino households treating it as mandatory for holiday meals.

campaigns

McDonald’s Australia Goes Full Grinch in Cross-Platform Xmas Blitz

McDonald's Australia transforms 16 stores with green arches for a Grinch Meal blitz. See how the brand flipped Christmas conventions for summer markets.

news

Vistar Media Expands SE Asia Team Amid Programmatic Digital Outdoor Boom

Vistar Media expands SE Asia team as programmatic digital outdoor advertising surges. The region's market is projected to hit $816.79M in 2025.

news

Google Consolidates Singapore-Malaysia Ad Operations Under Ben King

Google consolidates Singapore-Malaysia operations under Ben King to accelerate AI ad deployment across Southeast Asia. Early results show 100% conversion gains.

campaigns

Jollibee Rewrites the Xmas Playbook With Emotion-Led Storytelling

Jollibee ditches traditional holiday ads for emotion-led storytelling, driving 27.8% Southeast Asian sales growth. Here's why CMOs should prioritize authenticity over imagery.

news

Meet PR Agent: Hivekind’s New AI Tool for Real-Time Media Intelligence in Asia

Hivekind's new PR Agent automates media monitoring and reputation tracking for Asian tech firms, cutting report time by 80%. CMOs must act as AI agents reshape how B2B buyers evaluate vendors.

guides

How to Build a Micro-Influencer Strategy, 5 Tools to Compare

Micro-influencers deliver 11x higher ROI than display ads in Southeast Asia. Learn the five-tool framework to find creators, track performance, and scale campaigns that actually drive sales.

news

Creator Economy: iHeartMedia, TikTok Launch Podcast Network

TikTok and iHeartMedia launch podcast network with 25 creator shows. CMOs must understand how audio monetization expands creator revenue beyond short-form video.

guides

A Brand Ambassador Risk Guide: 7 Proven Fixes for Asia

Brand ambassador scandals in Asia cost millions overnight. Get 7 proven vetting and crisis management fixes before your next celebrity deal goes wrong.