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Hada Labo Taps MEOVV's ANNA as First APAC Skincare Ambassador
Japanese skincare brand Hada Labo taps Gen Z influencer ANNA from MEOVV as its first APAC ambassador, capitalizing on Southeast Asia's 10%+ annual influencer marketing growth.
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Australian Agencies Demand Reset in Media Sales Approach
Australian media agencies show zero tolerance for unprepared sales pitches and irrelevant outreach. New research reveals six behavioral shifts reshaping how agencies expect to be engaged by media sellers.
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Pacvue Launches AI Agent for Amazon Ads Campaign Management
Pacvue Agent lets brands manage Amazon ad campaigns using plain language instead of manual dashboards. Early adopters report 200x faster workflows and up to 54% performance gains.
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Amazon Delays Ad Payment Overhaul Until August After Seller Pushback
Amazon postponed a controversial advertising payment system change after seller backlash, offering transition credits to manage the shift away from credit cards.
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Why Brands Are Using Iconic Symbols to Challenge Tech Culture
Dairy Farmers transformed Melbourne's iconic Skipping Girl sign into a screen addiction awareness campaign, generating major earned media with zero paid spend. The activation distributed 8,000 skipping ropes across 270 Australian schools.
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Publishers Cut SaaS Costs 50% as AI Coding Tools Shift Build-vs-Buy
AI coding tools are forcing publishers to renegotiate vendor contracts, with SaaS providers cutting prices over 50% to retain clients. Marketing leaders can leverage this shift for better negotiating terms.
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Publicis Drops Trade Desk Over Three Contract Breaches
Publicis advised clients to stop using The Trade Desk after an independent audit found three contractual breaches. Asia-Pacific CMOs should verify which programmatic spend falls under their MSA.
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FTC Orders WPP, Publicis, Dentsu to End Brand Safety Collusion
The FTC orders three major ad holding companies to end coordinated brand safety restrictions that discriminated against publishers based on political viewpoint. A landmark antitrust settlement reshaping how agencies advise clients on ad spending.
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Sitrick and Company Returns to Founder After 17-Year Corporate Ownership
Mike Sitrick reclaims his crisis communications agency after 17 years under Resources Connection ownership. The buyback signals a strategic shift away from boutique PR in consolidating markets.
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Tonic Communications Opens Brisbane Office, Hires Subway PR Director
Tonic Communications expands into Brisbane with Subway's former PR director leading Queensland operations. The move marks the agency's third hub in 12 months across ANZ.
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How Malaysia Airlines Scaled Creative Production 80% Faster
Malaysia Airlines formalized a retainer with Kingdom Digital to automate creative production across 20+ countries, cutting turnaround times by 80%. The shift reflects competitive pressure driving technology adoption in airline marketing.
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Esky Ditches Traditional Ads for TikTok-First Creator Campaign
Esky ditches traditional ads for a TikTok-first creator model, producing 90+ assets from a single shoot with 16 creators. Australian brands are rapidly adopting full-funnel social strategies.