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Twitch Opens Paid Sponsorships to Affiliate Creators
Twitch opens brand sponsorship campaigns to Affiliate creators with 25+ followers, partnering with StreamElements. Minecraft's inaugural campaign offers up to $1,000 in creator revenue.
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Guardian Australia Elevates Branded Content Studio With New Senior Leadership
Guardian Australia is elevating Guardian Labs with dedicated senior leadership, positioning branded content as a primary revenue channel. The move reflects industry data showing branded content delivers 657% higher click-through rates than display ads.
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Razer Elevates PR Chief to C-Suite as AI Expansion Accelerates
Razer elevates its Global Head of PR to report directly to CEO as the gaming company accelerates AI investments across Singapore, Europe, and the US.
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Why DoorDash Needs a Decade-Long Airbnb Veteran in ANZ
DoorDash names decade-long Airbnb APAC leader Nick Sinclair as marketing director for Australia and New Zealand, signaling aggressive expansion beyond restaurant delivery into grocery and retail.
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Meta Launches In-Reel Product Tagging Across 22 Countries
Meta eliminates link-in-bio shopping with direct product tagging in Reels across 22 countries. Shopee partnership extends social commerce to eight Asian markets with zero commission.
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TikTok's North America Ads Chief Exits; Second Leadership Change in 12 Months
TikTok's top North America advertising executive Khartoon Weiss has departed, marking the second leadership change in 12 months. Seven senior ad execs have left in one year, raising concerns about advertiser confidence.
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How Adland's Power Brokers Are Reshaping Agency Models
All five global holding company heads convene in Sydney to debate AI, client shifts, and agency consolidation. A rare moment revealing how Publicis, WPP, Omnicom, Havas, and Dentsu are competing as the industry restructures.
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Leadership Transition: Philippa Kelly Named oOh!media Chair
Philippa Kelly assumes oOh!media chair role in May 2026, bringing 25+ years of finance and asset management experience. The leadership transition strengthens the Australian out-of-home advertising company's governance.
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Why Automotive Brands Are Centralizing Social Media Strategy
Volkswagen appoints Jung von Matt SPREE as global social lead, consolidating six platforms under one agency. Automotive brands race to deepen social engagement as buyer behavior shifts online.
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Optus Cuts Nine Comms Roles as NBN Co Executives Take Over
Optus eliminates nine communications positions and brings in former NBN Co executives to lead corporate affairs. The restructure signals urgent crisis communications overhaul following years of public failures.
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Why Retailers Are Abandoning Third-Party Retail Media Platforms
Ooh Media's Reo closure signals a market shift: retailers are building in-house retail media operations to own customer data and capture full revenue. Australia's A$850M market is consolidating around owned platforms.
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Publishers Face 0.3% Click-Through from AI Search—Here's Why
Publishers are getting just 0.3% click-through from AI search engines. Ozone's new R&D Labs lets them model how content appears in ChatGPT and Perplexity—addressing a critical blind spot.