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A newly designed science museum in Hainan attracted 350,000 visitors during its trial opening. Learn how architect Ma Yansong's innovative spiral design became a model for community-centered museum spaces.
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Forrester study shows 25% of North American agencies have ditched hourly billing for fixed fees. With 63% satisfaction rates and growing client demand, the pricing shift is moving toward Asia Pacific.
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As AI commoditizes marketing content, brand clarity becomes the only differentiator. B2B Finance found top 100 brands grew US$250B. Here's how Asian companies compete.
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80% of marketers want to escape Google and Meta, but infrastructure barriers—vendor complexity, fragmented measurement, and lack of comparable AI tools—keep budgets locked inside closed platforms.
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Most comms teams can't see crises developing on platforms they don't monitor. The brands leading in APAC are building intelligence systems to detect signals before they escalate.
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Five APAC campaigns embed social responsibility in creative work. Authentic impact drives brand effectiveness over hollow cause marketing.
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Weber Shandwick names Karen Pugliese as CEO, continuing a 25-year pattern of internal promotions. The move signals stability amid Omnicom's integration while APAC leadership expands.
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Indonesian insurance buyers now prioritize transparency and claims performance over price. Brands that succeed won't be cheapest—they'll be clearest and most trustworthy.
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Organizations that scale creative work effectively distinguish themselves through clear decision-making systems, not tools. The real bottleneck is leadership, not technology.
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Async targets rising creators with AI credits and commissions, building platform loyalty before enterprise scale. The creator-first distribution shift.
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Rivals and Biscoff prove that brands succeed by embedding into authentic cultural moments, not manufacturing attention. APAC marketers must identify which shows, creators, and cultural moments in their markets have genuine pull.
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Crisis communications veteran Jim Olson brings 25 years of leadership experience to Corus International. The appointment signals how nonprofits now value communications expertise.