News
Roblox Ramps Up APAC Comms Hiring as Youth-Safety Rules Tighten
Roblox hires Snap’s Claire Robinson to lead APAC policy comms as Australia pilots facial age-verification and regional safety rules tighten.
Latest
News
Google’s AdStack On the Chopping Block, Asia Prepares for a New Programmatic Era
US antitrust pressure on Google signals a major change ahead for APAC advertisers, who stand to benefit from cheaper CPMs and more transparent auctions.
News
Val Morgan Lands Vox Media’s Powerhouse Portfolio Across ANZ
The Verge, Vulture, The Strategist, and more join Val Morgan’s portfolio as the publisher becomes ANZ’s largest youth-focused media network.
News
Pinkfong’s $406M Debut Shows CMOs that Global IP Is the New Growth Engine
The Baby Shark creator drives revenue through licensing and media rights, not ads. Its Netflix Kids hits in 11 countries fuel a global engine for brand partnerships.
News
Havas Denies WPP Talks, Prioritizes Targeted APAC Deals
Havas denies WPP takeover rumors and posts an 8.2% APAC rebound, signaling a strategy built on targeted acquisition over mega-mergers.
Campaigns
Heinz Makes Ketchup the Hero of Southeast Asia’s Christmas Tables
'Tis the season to appreciate creative ad work. Heinz says Christmas can’t start without ketchup.
Campaigns
McDonald’s Australia Goes Full Grinch in Cross-Platform Xmas Blitz
This is fun. McDonald’s Australia launches a Grinch-themed holiday takeover with green arches, outdoor ads, social media activations, and more.
News
Vistar Media Expands SE Asia Team Amid Programmatic Digital Outdoor Boom
The appointments support the firm's expanding Southeast Asia footprint, which now includes Indonesia, Vietnam, and the Philippines.
News
Google Consolidates Singapore-Malaysia Ad Operations Under Ben King
The shift responds to SE Asia's quick embrace of generative AI tools, with 70% of the region's population now using the tech weekly.
Campaigns
Jollibee Rewrites the Xmas Playbook With Emotion-Led Storytelling
The campaign's 90-second film features authentic scenarios like nurses celebrating with colleagues, moving away from idealized family gatherings.
News
Meet PR Agent: Hivekind’s New AI Tool for Real-Time Media Intelligence in Asia
The firm claims early adopters have reported an 80% reduction in report generation time.
Guides
How to Build a Micro-Influencer Strategy, 5 Tools to Compare
As micro-influencers now drive meaningful sales in SE Asia, this guide shows brands how to find, vet, and scale high-ROI creator campaigns with real performance tracking.