Brands

PR Measurement Beyond Vanity Metrics: Proving Communications ROI to ASEAN Boardrooms

Learn how to measure PR effectiveness in Southeast Asia using frameworks that demonstrate business impact and align communications metrics with corporate objectives.

Brands

Greenwashing vs Impact: How SE Asian Brands Can Communicate ESG Authentically

Sustainability has become a key concern for consumers in Asia and brands must respond. Here's a quick guide on how to avoid greenwashing.

Brands

How to Get Your Brand Featured in Southeast Asia's Tier-1 Media (Without a Big PR Budget)

Securing media coverage in Southeast Asia's tier-1 publications can be a game-changer for up-and-coming brands.

Brands

The Power of a Well-Timed PR Campaign: Rosé All Day Cosmetics

While in VC, a big part of my work was dedicated to helping our portfolio fundraise. One of the best examples is Rosé All Day Cosmetics.

Brands

Crisis Comms 101: How to Handle Negative Press Like a Pro

Here are a few key strategies for handling crisis comms, backed by recent data and timely case studies in Southeast Asia

Brands

What CMOs Can Learn from DeepSeek and the Global AI Arms Race

Here are five key marketing lessons from DeepSeek’s rise in the AI game to stay ahead in an evolving global market.

Brands

What Global Marketers Can Learn from XRP’s Recent Surge

XRP's recent surge is more than just a crypto price movement—it’s a case study in brand resilience, strategic positioning, and community-driven growth.

Brands

What the TikTok-to-RedNote Shift Could Mean for Brands in SE Asia

As TikTok faces uncertainty in the US, Chinese alternative RedNote is gaining traction. Here's why Southeast Asian brands should watch and prepare for the next big marketing shift.