news
Google, Facebook Pay 3x More Than Media Agencies: Australia Data
Google and Facebook pay 3x more than media agencies in Australia, signaling a talent war reshaping Asia's marketing sector.
Latest
news
BBDO Hong Kong Names Oliver Davis, Huey Wong to Creative Leadership Posts
BBDO Hong Kong splits creative leadership: Oliver Davis leads regional clients while Huey Wong sets craft standards. Both report to CCO John Koay.
news
Why Australia's New OOH Measurement System Matters for APAC Brands
Australia's new Move system sets a unified OOH measurement standard. Asian markets still lack comparable standards, creating a competitive gap for regional media buyers.
news
TBWA\HAKUHODO's Chris Iki Named to 2026 APAC Effie Awards Jury
TBWA\HAKUHODO's Chris Iki joins 2026 APAC Effie Awards jury for fifth time. His track record evaluating marketing effectiveness matters for agencies pitching results-driven work.
news
Airwallex Builds Five-Property Sports Portfolio Across F1, Arsenal, MLB
Airwallex hits $1B revenue and deploys five-sport sponsorship portfolio to embed fintech into global operations. Here's why logo placement alone won't cut it anymore.
news
ElevenLabs Appoints ANZ Go-to-Market Director in APAC Push
ElevenLabs appoints its first APAC go-to-market director as AI voice market grows 32% annually in Asia. CMOs should watch this expansion into enterprise telecom and contact centers.
news
Lippincott Unveils Latitude Brand Refresh Across APAC
Latitude refreshes its brand identity to compete with digital-first fintech challengers. CMOs in consumer finance must invest in scalable brand systems to drive customer acquisition.
news
APAC Creator Economy Hits US$26B as Authenticity Concerns Mount
APAC's creator economy hits US$26B as authenticity concerns mount. CMOs must navigate rising consumer skepticism about paid endorsements amid explosive creator-commerce growth.
news
Why Nissan Ditched Performance Specs for Worker Stories
Nissan ditches specs for worker stories in new Navara campaign, shifting automotive advertising toward purpose-driven brand building across ANZ.
news
Why Netflix's YouTube Strategy Backfires for Podcast Partners
Netflix's YouTube clip restrictions backfire on podcast partners while the streamer uses the same strategy itself. CMOs must rethink exclusivity deals that block access to Asia's dominant discovery platform.
news
2026 APAC Effie Awards Emphasize Effectiveness Over Creativity
APAC Effie Awards shift focus to business results over creativity. CMOs must prove campaigns drive measurable outcomes, not just creative merit.
news
Why Women Executives Are Becoming APAC's Tech Gatekeepers
Women executives across APAC now control tech budgets and vendor selection for major brands. CMOs must adapt partnership strategies accordingly.