News
Vistar Media Expands SE Asia Team Amid Programmatic Digital Outdoor Boom
The appointments support the firm's expanding Southeast Asia footprint, which now includes Indonesia, Vietnam, and the Philippines.
Latest
News
Google Consolidates Singapore-Malaysia Ad Operations Under Ben King
The shift responds to SE Asia's quick embrace of generative AI tools, with 70% of the region's population now using the tech weekly.
Campaigns
Jollibee Rewrites the Xmas Playbook With Emotion-Led Storytelling
The campaign's 90-second film features authentic scenarios like nurses celebrating with colleagues, moving away from idealized family gatherings.
News
Meet PR Agent: Hivekind’s New AI Tool for Real-Time Media Intelligence in Asia
The firm claims early adopters have reported an 80% reduction in report generation time.
Guides
How to Build a Micro-Influencer Strategy, 5 Tools to Compare
As micro-influencers now drive meaningful sales in SE Asia, this guide shows brands how to find, vet, and scale high-ROI creator campaigns with real performance tracking.
News
Creator Economy: iHeartMedia, TikTok Launch Podcast Network
Influencer-driven commerce makes up 20% of SE Asia’s online sales, hinting that podcasts could plug into TikTok Shop and LIVE gifts for dual creator revenue.
Guides
A Brand Ambassador Risk Guide: 7 Proven Fixes for Asia
Celebrity brand ambassador deals in Asia carry risk. This guide gives CMOs seven proven fixes to vet ambassadors, avoid scandals, and build crisis-resilient partnerships.
News
YouTube Makes Bold Play for TV Budgets With Creator Premieres
The showcase played up YouTube’s status as the most-watched subscription platform in the US, outpacing Netflix, Disney+, and other streaming rivals.
News
Jewelry Giant Pandora Sets Up Asia HQ in Singapore
Now hiring, the brand will roll out marketing and comms campaigns across India, Southeast Asia, Japan, and Korea.
News
Omnicom-IPG Deal Targets $750 Million Savings, APAC in Focus
The Omnicom-IPG merger will create the world's largest ad group. With a US$750M savings target, APAC faces 3,200 job cuts and agency consolidation before year-end.
News
Localization, TikTok Shop Fuel Chinese Brand Growth in SE Asia
Chinese brands are reshaping the consumer landscape with US$587B in imports and hyper-localized playbooks. CMOs must adapt fast to protect market share.
News
ZUS Coffee’s Crisis Response Shows Why Employee Loyalty Is the New PR
The viral customer clash shows how defending frontline staff can strengthen brand trust in Asia, as public sentiment shifts away from “the customer is always right.”