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DBS Bank's US$18.6B creative agency review across six Asia-Pacific markets signals a structural shift: winning agencies must demonstrate generative AI and Agentic AI capabilities, not just traditional brand-building skills.
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Disney and Mediaocean launch Prisma Direct to automate insertion orders across Disney's full ad portfolio. The platform eliminates manual paperwork, saving media buyers significant time on order processing.
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Independent agencies in the Middle East now have formal representation through the Alliance, addressing a structural gap in the region's $8.18 billion marketing market.
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Sydney's CloudWave rebrands to NeonNow, launching an AI customer experience platform across 170 countries. The move capitalizes on a US$5B market surge in AI-driven CX tools.
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Meta is testing a paid Instagram subscription in Japan and the Philippines, extending its subscription strategy beyond creators. Here's what marketers need to know.
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CNN's automated ad trading infrastructure launches Q1 2027, cutting intermediary fees by 80% in early tests. Media buyers across Asia-Pacific should prepare for agent-to-agent trading.
Partner Insights
With the recent appointment of Nel Wolf as GM, Marcus Willis of Australian indie agency Kill Boring Dead sat down with Mission Media to talk conviction, scale, and what it actually takes to protect creative culture.
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McCormick acquires Unilever Foods for $44.8B, combining Knorr and Hellmann's into a $20B revenue powerhouse. A landmark deal reshaping the global flavor and condiments market.
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Manual content coordination drains $2M annually from enterprise marketing teams. Storyblok's FlowMotion automates approvals, routing, and publishing across 500+ integrations.
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SixthFactor launches BrandIQ, a real-time brand intelligence platform tracking AI visibility, search rankings, and social sentiment across Asia. CMOs now have continuous monitoring beyond quarterly audits.
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A new Front study reveals 71% of B2B companies experience significant AI implementation failures within three months. The real problem: coordination work, not resolution speed.
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ARN Media's 10% revenue drop and 68% profit fall signal structural pressure in Australian radio. New CEO pivots to content strategy as digital revenue gap widens.