news
Brand USA hires Walshe Group to reverse ANZ tourism declines using mega-events like FIFA 2026. CMOs should note how destination marketing leverages cultural moments to drive high-value traveler acquisition.
news
RHB Bank ditches prosperity messaging for social impact storytelling in CNY campaign. CMOs, take note: purpose-driven narratives are winning over aspirational wealth imagery.
news
Wondrlab appoints adtech veteran Shidush Contractor as Influencer COO, signaling agencies need leaders who blend talent management with data-driven optimization as creator ad spend hits $37B globally.
news
Vietnam's $82K fines on TikTok and Zalo signal stricter data consent enforcement. Platforms must redesign consent mechanisms or face market access restrictions.
news
JCDecaux promotes three internal execs to lead ANZ sales, product, and strategy. Internal promotions signal confidence in institutional knowledge as OOH competition intensifies.
news
Australia's visitor economy hits $233B by 2030 as China leads APAC recovery. CMOs must localize campaigns across 16 markets with distinct travel behaviors.
news
WPP retires Hogarth, launches unified WPP Production with £300M investment. CMOs must understand how this consolidation streamlines production workflows and AI-powered content creation across markets.
news
63% of Asian marketers are shifting budgets to CTV and digital video, but fragmented tech stacks are blocking AI execution. Here's what's actually working.
news
René Migliore exits 303 Perth after 14 years as agency shifts to dual-leadership model. What this means for regional agency stability in Asia-Pacific.
news
INVNT elevates Sarah Bailey to APAC creative director as luxury brands demand culturally-informed experiential marketing across Asia.
news
Vinyl Group's market cap now exceeds ARN's KIIS network, signaling investor skepticism about traditional radio's future as digital platforms dominate Asia-Pacific media spending.
news
Queensland tripled its creative agency panel to 45 suppliers, prioritizing local small businesses. Here's what this means for your agency's government work strategy.