News
Hyundai Card's AI Test Shows PR's Real Problem Isn't the Tools
Hyundai Card's AI vs. human PR test showed employees couldn't distinguish them. Real gap: APAC orgs adopt fast but transform slowly.
Latest
News
97% of Users Say Social Media Platforms Don't Prioritize Truth
New survey reveals 97% of users say social media platforms don't prioritize truth. For APAC brands, the trust paradox is even more complex. Here's why credibility matters.
News
Honda's Multi-Agency Model: Specialist vs. Full-Service in 2025
Honda Australia shifts to a specialist agency model, appointing WiredCo. for social content as it launches the Super-ONE EV. How multi-agency coordination reshapes automotive marketing.
News
Gulf Sports Sponsorships Hit $6B: Agencies Follow the Money
Fuse launches Dubai office as Gulf sports sponsorships reach $6B. Global agencies are staking positions in MENA as brands demand local expertise for partnerships.
News
Why Adidas Is Betting EUR 250M on Anti-Achievement Marketing
Adidas flips sports marketing with a EUR 250M World Cup campaign celebrating backyard play over elite achievement. A shift other brands will follow.
News
The Enterprise AI Adoption Gap Just Got Smaller
monday.com rebuilt around AI agents to solve enterprise adoption. 250,000+ customers can deploy agents without technical expertise or leaving existing security controls.
News
adidas Bets $1B on Celebrity While Rivals Double Down on Algorithms
adidas bets $1B on celebrity for World Cup 2026 while Nike and rivals lean algorithmic. A strategic pivot on brand-building in the age of AI.
News
Nigeria's First DV360 Billboard Campaign Proves Africa's DOOH Market Has Arrived
Polygon ran Nigeria's first enterprise-grade DV360 billboard campaign for Schweppes, proving Africa's programmatic DOOH market has reached global maturity with 500+ geo-targeted ad versions across Lagos.
News
Snap Launches Promoted Places to Drive Store Traffic
Snap's Promoted Places drives real store traffic—Carl's Jr. saw 18% lift. Here's how this location-based ad format is reshaping retail discovery in GCC.
News
Times Network Appoints The Vantage as Exclusive MENA Commercial Partner
Times Network appoints The Vantage as exclusive MENA commercial partner. CMOs can now access Indian media at scale through a single Dubai-based entity.
News
The Real Questions About Cloudinary's AI Agent Strategy
Cloudinary launched AI agents for visual asset management. Explore the critical questions about ROI, portability, and enterprise deployment at scale.
Media
Ziff Davis Buys Four Legacy Media Brands for Under US$20 Million as AI Floods the Open Web
Ziff Davis acquires legacy media brands (Dwell, PopSci, Domino) for under $20M as AI-generated content floods the open web, collapsing digital media economics and increasing the premium on trusted editorial voices.