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Singapore Leads Global Agentic AI Adoption at 44%, EY Study Shows
Singapore enterprises are investing in agentic AI at 44%, far outpacing the global average of 34%. Digital sovereignty concerns are reshaping vendor decisions across the region.
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DDB's Former Global Chairman Joins Thrive PR as Strategic Advisor
Marty O'Halloran, retired global chairman of DDB Worldwide, joins Thrive PR as strategic advisor. The move signals a shift toward talent-driven growth amid APAC PR consolidation.
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McDonald's Japan Hired 100,000 Workers by Ditching Smiles
McDonald's Japan broke 50 years of tradition by telling job applicants they didn't have to smile. The counterintuitive campaign hired 100,000 workers and forced the brand to rewrite its service manual.
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SCA-Seven Merger Loses Three Executives in Weeks
CEO Jeff Howard and two senior executives departed the newly merged SCA-Seven entity within weeks, triggering a 7% share price decline. Leadership instability threatens US$25-30M cost-saving targets.
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Why Mandai Split Marketing and Sales into Two Roles
Mandai Wildlife Group separates its CMO and CSO roles as it prepares for Mandai Wildlife Reserve completion. The structural split reflects how destination marketers scale from development into brand-building phases.
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DBS Appoints Audrey Kuah as Group Marketing Head, Launches APAC Creative Pitch
DBS Bank names VML APAC co-CEO Audrey Kuah as Group Head of Marketing, consolidating all marketing functions and launching a creative pitch across Singapore and Hong Kong.
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Indosat Sets 11-Hour TikTok Livestream Record During Eid Peak
Indosat achieved an 11-hour uninterrupted TikTok livestream record during Indonesia's peak Eid travel season, demonstrating network reliability across 75 homecoming routes. The feat showcases how telecom operators leverage content marketing to build brand credibility during high-pressure periods.
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Indosat Sets 11-Hour TikTok Livestream Record During Eid Peak
Indosat earned a MURI record for an 11-hour uninterrupted TikTok livestream during Eid peak travel, maintaining 90 Mbps speeds. The stunt demonstrates network resilience on Indonesia's busiest migration corridor.
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Agoda Reports 55% Spike in Hari Raya Bookings Across SEA
Agoda reports 55% spike in Hari Raya bookings across SEA, with Japan and China entering top destinations. Visa policy changes are directly driving measurable travel demand.
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Block Cuts 60% of Australian Staff in AI-Driven Restructure
Block eliminated 24 Australian marketing leaders including its CMO in a 4,000-person global restructure. The cuts signal how AI is reshaping marketing team structures across Asia-Pacific.
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Inside Omnicom's Post-IPG Integration Playbook for Asia
Omnicom retires Mediabrands and Magna brands in Australia, deploying a consolidation template across Asia-Pacific. Senior IPG executives exit as Omnicom-pedigreed leaders take regional control.
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M&C Saatchi CEO Steps Down; APAC Clients Face Leadership Transition
M&C Saatchi's global CEO exits after restructuring the agency into five regions, with APAC now a strategic pillar. The incoming leader will directly shape the region's resources and growth priorities.