insights
APAC Brands Are Winning Google—And Losing AI Search
Google AI Overviews now dominate 25% of searches, yet 73% of ranking brands get zero mentions. APAC marketers must shift from click metrics to AI visibility or lose buyers entirely.
Latest
brands
The Functional Drinks Category Lucky Saint Wants to Enter
Lucky Saint moves from alcohol-free beer into functional drinks with an electrolyte lager, targeting post-workout occasions. A brand strategy deep-dive on category expansion and the structural limits of non-alcoholic beverages.
campaigns
Why ShopMy's Human Stylists Reveal the Limits of Affiliate Commerce
ShopMy's curation service reveals affiliate commerce conversion gaps. Critical for Asian brand leaders rethinking creator spending in 2026.
insights
Gen Z Trusts Teachers, Not Brands: Why School TikTok Flops
Schools are chasing TikTok followers to solve enrollment decline, but the real crisis is demographic. Gen Z trusts teachers, not brands and social media marketing can't reverse plummeting birthrates.
News
Meta Dumps Nvidia, Bets Big on Amazon Chips for AI
Meta signed a multibillion-dollar deal with Amazon for Graviton5 chips, signaling a strategic shift away from Nvidia dependency. For CMOs, this reshapes AI infrastructure costs and vendor negotiations across the industry.
insights
A Foreign-Owned Platform Holds the Keys. Indonesian Creators Get Exposure.
Indonesian creators gain esports exposure through the MOONTON-Tale X partnership, but with a foreign-owned platform controlling distribution, IP rights and revenue sharing remain unclear.
News
Mars Rolls Out Gemini Enterprise to 65,000+ Employees in AI Platform Overhaul
Mars rolls out Google Cloud's Gemini Enterprise to 65,000+ global employees, unifying fragmented AI tools across operations. The consolidation centralizes enterprise search and AI assistant access for marketing, sales, and R&D teams.
insights
Inside the SEO Tool Industry's Self-Serving Authority Myth
Floyi's topical authority audit is a lead generator for paid tools. Behind the framework's authority claims lies a business model that benefits established brands most.
News
Why Brand Safety on YouTube Has Become Impossible to Guarantee
YouTube's enforcement is unpredictable and fast. Creators get banned, campaigns disappear overnight. Asia's regulators are raising joint liability stakes.
insights
How the ANDY's Binary Standard is Reshaping Global Creative Awards
The ANDY Awards reward original ideas over production budgets. Two Asian jurors are reshaping how creative leaders approach award strategy.
News
Markable Opens Creator Tools as Social Commerce Hits US$100B
Markable democratizes creator tools as social commerce hits $100B. Why affiliate infrastructure commoditization matters for brand teams.
News
Publicis Opens Singapore AI Hub With Government Backing
Publicis Groupe launches AI Development Hub in Singapore with government backing. New roles and capabilities, not automation cuts. How this shapes regional marketing.