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Burson Dissolves Axicom Leadership, Folds Tech Unit Into Global Structure

Burson dismantles Axicom's standalone C-suite and folds the tech unit into global operations. Three senior executives depart as WPP pursues cost efficiency under Elevate28.

Partner Insights

Paige Wheaton of Initiative Australia on Running at National Scale Without Losing Momentum

Paige Wheaton of Initiative Australia explains what national-scale agency leadership really requires, how an investment mindset shaped her approach, and why her team is building for where the industry will be in three years.

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Fortune Asia Appoints Three Senior Leaders to Expand CEO Networks

Fortune Asia names Andrew Staples and Lee Williamson as editorial directors and Yuko Tsukada as Brand Studio head, consolidating editorial, events, and branded content under unified regional leadership.

Partner Insights

Molly Blacker of Havas on Why Strategy is a Hummingbird, Not a Gatekeeper

Molly Blacker, Havas Media's new National Head of Strategy in Australia, on why audience segmentation needs recalibration, what clients really leave agencies over, and the two-speed media market dynamics.

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Why Anthropic's Lower Seat Fees Mask Higher Total Costs

Anthropic's lower seat fees mask higher total costs through token-based usage billing and mandatory spending commitments. Marketing teams face seasonal workload penalties.

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Luxury PR Agency The Qode Expands to Egypt and India

Dubai-based luxury agency The Qode enters Egypt via partnership with Flare PR and opens Mumbai office, capitalizing on rising client demand and India's projected $28B luxury market by 2030.

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Brainwaves Launches AI Platform to Compress Marketing Strategy Into Days

New AI platform using parallel specialist agents compresses marketing strategy from weeks to days. Early pilots showed 70% reduction in time-to-brief across 200+ strategists.

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Audi Singapore Campaign Beats Cost-Per-Lead Benchmark by 13.6%

Teads and PHD Singapore delivered 70 qualified dealership leads for Audi at 13.6% below benchmark, proving performance media can drive test drive bookings over brand awareness in APAC.

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Why ESPN Is Betting on Creator Networks for Super Bowl LXI

ESPN expands its Creator Network with a 12-month football-focused program building to Super Bowl LXI. The 2024 class generated 9.7M impressions with engagement 13x above benchmarks.

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Why Singapore's AI Leaders Can't Scale Beyond Pilot Phase

64% of Singapore businesses use AI daily, but only 18% achieve autonomous deployment. Trust deficits and data governance gaps are blocking scale.

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Dubai PR Firm Launches With KPI-First Model, Shifts Focus to ROI

New Dubai consultancy Impact Metrics launches with KPI-driven model, signaling GCC shift from media coverage counts to measurable ROI. Four new firms entered the market in 2025.

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Dentsu Executive Warns Japanese Brands: Creative Caution Costs Market Share

Dentsu's CSO warns Japanese advertisers that playing it safe in creative work directly costs market share as award bodies increasingly reward boldness over safety.