Luxury PR Agency The Qode Expands to Egypt and India

Dubai-based luxury communications agency The Qode has announced two simultaneous expansions: a formal partnership with Cairo-based Flare PR and the opening of a dedicated Mumbai office, both driven by rising client demand across Egypt and India.

Two Markets, Two Expansion Models

The Qode, founded in 2010 by Dipesh Depala and Ayman Fakoussa, structured its Egypt entry as a partnership rather than a standalone office. The agency has teamed with Flare PR, founded by Ingy Yousri Ismail, combining Flare PR's local Cairo media relationships with The Qode's regional client network.

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Depala said the move responds directly to client demand. "We are seeing increasing demand from our clients to expand their presence into Egypt, as the market continues to evolve and attract significant regional and international investment," he stated. "Partnering with Flare PR allows us to respond to that demand with the right local expertise and on-the-ground presence."

Ismail added that Egypt's cultural position creates a clear opportunity. "Egypt has always been a cultural hub for the region, and there is a strong opportunity today to align brands with the right voices and narratives in a way that feels both authentic and commercially meaningful," she said.

The India expansion follows a different path. The Qode's Mumbai office formalizes what Depala described as an "organically developed" relationship built through years of running campaigns for international brands entering India and supporting Indian brands expanding into the Middle East. The new team will deliver integrated communications, partnerships, events, and talent-led brand building across both directions.

India's Luxury Market Numbers Back the Move

The timing of The Qode's Mumbai commitment aligns with hard data on India's luxury spending trajectory. Visa's analysis projects India's domestic luxury spending will reach US$28 billion by 2030, representing 48% growth from 2023 levels.

Fakoussa framed India as a logical extension of the agency's existing strengths. "Our strength lies in connecting markets through culture-led storytelling, strategic partnerships, and talent. India is a natural extension of that vision. With a dedicated team on the ground, we are able to bring our full capabilities closer to the market, while continuing to use the scale and perspective of our regional and international network," he said.

Research into Indian luxury consumers adds further context. Simon-Kucher's findings show 59% of Indian luxury consumers already receive frequent promotional marketing. However, 40% to 45% of global consumers report dissatisfaction with how personalized and well-timed that marketing actually is. That gap points to a quality problem that specialist luxury agencies are positioned to address.

Egypt's Luxury Credentials Are Growing

Egypt's role in the regional luxury landscape is shifting. The country's growing base of high-net-worth consumers, combined with its cultural influence across the Arab world and increasing investment from GCC and international sources, is accelerating activity in hospitality, real estate, retail, and entertainment.

Flare PR's prior work includes luxury jewelry events in Riyadh, demonstrating cross-border Gulf execution experience that complements The Qode's existing client base in the region. Fakoussa noted that the partnership ensures approaches remain "locally relevant and culturally informed," a requirement luxury brands increasingly treat as non-negotiable.

Broader Luxury Infrastructure Investment Provides Backdrop

The Qode's dual expansion is occurring alongside significant luxury infrastructure investment across Asia Pacific and the Middle East. Marriott International signed nearly 200 organic hotel deals across Asia Pacific (excluding China) in 2025, including luxury properties under the Ritz-Carlton and Luxury Collection brands. Hilton has 510,000 rooms in its Asia Pacific pipeline, with a stated focus on luxury and lifestyle segments.

For comparison, Visa projects luxury spending growth of 32% in Indonesia and 24% in Thailand by 2030, placing India's 48% projection at the top of the regional growth table.

The Qode's two new markets will operate as part of a connected cross-market platform spanning the Middle East, North Africa, and Asia.